Your Best May Not Be Enough - Managing Customer/Corporate Conflict Online

We often talk about how businesses should respond to customers online. We talk about establishing action plans, response protocols, and single-points of contact. We talk…Read more

All the World's a Stage - Messaging Lessons from Home County

It was a beautiful, sunny weekend here in London, ON. The perfect kind of weekend to go strolling in a park and maybe listen to a little music. Fortunately, the…Read more

Walking a Book

It’s around 17 degrees Celsius in London Canada. The sun is out, there is a nice breeze. I walked to work this morning and logged my time into walkonebook.…Read more

Language Matters - 2016 in Review

In my mind, there were two major communications themes that highlighted (or lowlighted, as the case may be) 2016: one, we saw battle lines being drawn over what's been…Read more

Full Disclosure: Integrity in Writing

Content can be great. Context will always make it better.

I've been in this game a while and one of the biggest questions that businesses, politicians,…Read more

When Bad Things Happen to Good Brands

Every company wants its brand to be ubiquitous -- but there's a caveat to that. The concept that there is no such thing as bad publicity is just wrong, and it requires…Read more

Catchy Content? No Magic Formula But Common Elements

"OK. [OK]. Blue Jays. [Blue Jays]. Let's [Let's]. Play. [Play]. Ball."

If you're in Southwestern Ontario like us (or, basically, anywhere in Canada), you may have…Read more

Where to Eat at PSEWEB? We Know a Place... Or 20

If you know me, you know that I am on the road. A lot. I like to bring my particular brand of snapping and clapping to trade shows, events, and functions all over this…Read more

Push Marketing from Pluto. NASA's Message from Instagram

Whether your customers are next door or in a galaxy far, far away, the message remains the same -- go where your customers are and deliver your message in the way that…Read more

Is a Bird in the Hand Worth Burning the Bush? The Real Cost of Aggressive Communication

So... remember this experiment? Where I tilted at the virtual windmill that is…Read more

Messaging Lessons from the Fringes

Time is always of the essence -- so don't forget the essentials.

Last night, I attended the London Fringe Festival Showcase. In a case of art imitating life, I was…Read more

Searching for Success? It's Being Funnelled to the Palm of Your Hand

The recent news from Google that mobile-based searches have exceeded those coming from desktop and laptops has prompted…Read more