User Journeys are Taking Off: “Plane” Thoughts on Personalization’s Future

For most people, spontaneity isn’t a big motivator to purchase something. Sure, there are impulse buys here and there (there’s a reason why gum and chocolate are by the cash… Read more

Start Planning Now to Join Us for Drupal North in Toronto

Toronto in summer is a wonderful experience. It’s one of Canada’s most exciting cities and this year, from Aug. 10-12th, it will be hosting one of the most exciting events on… Read more

The Good, the Bad, and The Ugly of Personalization

We know that personalization is the future of the digital economy. More and more items are becoming “smart” and the goal of any content creator -- from news and information… Read more

Coming Through in the “Clutch” -- Three Ways We Strive for Continuous Improvement

Part of knowing where you’re going is understanding where you’ve been. At Digital Echidna, we feel a project launch is just a milestone in a much longer journey -- and the… Read more

Many Things Have Changed, But Our Canadian Pride Isn’t One of Them!

So where’s the giant inflatable igloo with the movie? As we celebrate our 151st year of Confederation, lots has changed around these parts. Last year, we’d look out our… Read more

The Many Strengths of Diversity

Today is Canadian Multiculturalism Day and it marks the 30th anniversary of the Canadian Multiculturalism Act. And, as one who believes in our Canadian cultural mosaic, I… Read more

What's the Deal with Mega Navs?

When you want to pack a lot of content in a prominent place on your site, Mega Navs often seem like the ideal solution. But before you make that decision, there are a few… Read more

Content Isn't King - It's Far More Foundational Than That

I recently received an email from a communications organization that I follow with the subject line, “The written word is here to stay.” I really didn’t know it was at risk… Read more

THIS >>> Or How to Guarantee I'll Never Interact with Your Content

Content, connections, commerce (where have I heard that before?) -- those are the three Cs of social media interaction. If you want people to read your content, make… Read more

Summer Means Echidnas Having Good Times for Great Causes

So we may not be your typical group of Echidnas (which is actually called a Parade, but I digress). Generally, Echidnas “are very solitary animals,” but are “willing to share… Read more

Some "Friendly" Advice About Accessibility and Inclusion

Just over a year ago, I wrote about the importance of having accessible options for service providers when persons with disabilities aren’t able to receive assistance from a… Read more

A New Appreciation for Accessibility

We don’t do this often, but I am going to get personal with this blog post. For the last four years I have been living with an eye disease called Keratoconus. In short, this… Read more