How You Can Use The Twitter Favourites Feature

One of Twitter’s most-ignored features is the “Favourites” feature (some may argue that it's lists). I'm sure you've all seen it and surely know how it works, but have you… Read more

Considerations in choosing your CMS technology platform - is your open-source CMS acting like a proprietary system?

Definitions Open-Source: of or relating to or being computer software for which the source code is freely available. Content Management System (CMS): AKA web content… Read more

PHP Developer Position (Entry)

Who We Are Echidna is a web development team, specializing in Drupal, with a track record of providing our clients with an exceptional experience both in our customer service… Read more

Why Do Consumers Take To Social Media to Voice Their Problems?

If you're a Business you may be surprised to hear that it’s not just about solving an issue, it’s more about if your business is living up to its messaging, fulfilling your… Read more

Connecting Your Online & Offline Marketing Efforts

Social Media has given businesses new ways to openly engage with today's connected consumer and plenty of businesses are beginning to understand and embrace these concepts.… Read more

Echidna to Hit the Streets at the Play On Street Hockey Tourney!

This weekend Team Echidna takes part in the Corporate Division of the Hockey Night in Canada PlayOn 4 on 4 Street Hockey Tournament in London, ON. This year's competition may… Read more

Is Google Grants for you?

If you’re a charitable or not-for-profit organization interested in improving your online marketing strategy, listen up, because Google Grants could work for you! Google… Read more

Does Your Business Know The Rules?

“Our business needs more "Likes" and "Followers!" Well let's have a contest!”  I am sure you've noticed that one of the most commonly used and even suggested strategies in… Read more

To Pinterest or Not to Pinterest

Pinterest, Pinterest, Pinterest. It seems like that’s what everyone is talking about these days! But what exactly is Pinterest and should you be using Pinterest for your… Read more

Does Your Business Yelp?

I was recently involved in a discussion about Yelp and how to use it to maximize a business's exposure.  While I was already aware of the common functionality of Yelp, I was… Read more

Has Social Media Changed the Landscape of Business?

Well, if your city is anything like ours, your local, self-proclaimed Social Media Gurus are telling you just that.  But, in actuality, business hasn't changed because of the… Read more

If You're Different, You Don't Necessarily Have to Be Better

Last week, the client services team at Echidna headed to The Art of Marketing (#TAOM) Conference in Toronto and listened to a variety of speakers such as Randi Zuckerberg,… Read more