Managing Your Online Personal Brand

Many companies are becoming skilled at marketing their corporate brand on the Internet, but are they monitoring the online personal brands of key people within their… Read more

Know your business netiquette ...

At some point we all went to our first business event or dinner and it seemed that everyone instinctively knew the proper rules or the etiquette for that situation. A similar… Read more

Business Cares drive goes over top

In the face of plant closings, layoffs and tough economic times, London businesses banded together to beat their goal for the Business Cares Food Drive. Victor Harris,… Read more

Echidna team braves London snowstorm

Even Mother Nature could not stop the Echidna team from celebrating our successes over the last year. Many changes have happened; we moved to a new building, hired more staff… Read more

Overcoming the digital bottleneck

As companies move to offering web based services, they run the risk of suffering from a digital bottleneck. A bottleneck occurs when there is a slowing or constriction of a… Read more

Website Design versus Function

When creating or revamping a website both the design elements and overall function of the site are important. Is there a magic ratio of the two elements that lead to a… Read more

Websites make an impression

The Internet is a leading resource for gathering information. If someone were to research your company on the web, what would they find? Is your web presence a true… Read more

Here we grow again!

We are excited to welcome our new Manager of Business Development, Victor Harris, to the Echidna team.  Victor joins us from the promotional industry and brings an extensive… Read more

Books, travel and now Canali from Harry

Just a few years ago, Harry Rosen Inc found that consumers weren’t ready to buy its luxury men’s wear online. They worried about using credit cards on the Internet, and didn’… Read more

Making Print Versions of Web Pages and Logos

We often get requests to ensure that print versions of our sites look just as good as the web version. One of the challenges we routinely face is ensuring the company logo is… Read more

Automating Repetitive Tasks

Photoshop has become an industry standard application for creating and editing graphics for use on the web. A great way to automate repetitive tasks is to utilize a Photoshop… Read more

Obama and the Internet

Raising campaign funds in excess of $639 million with the average donation of just $86 would have seemed impossible only four years ago. But this is 2008 and buzz words like… Read more