Digital U for a Digital You 201 -- Who Are You?

In Digital U 101 we discussed how businesses need to be clear about who your customers are. Defining who they are and what they want are key components to helping you decide… Read more

Digital U for a Digital You 101 -- An Intro to Your Customers

So you’re ready to take that virtual leap and put a concerted effort into your on-line branding. With a myriad of options and platforms available to you, it can be… Read more

The Spin Cycle

There are two words you’ll never, ever hear me use in discussing what I do: spin and wordsmith. I know some people wear these labels with pride -- and more power to them.… Read more

Don't Panic -- Crisis Communications

In business and in politics, emergencies can flare up that require immediate response – but not all equal responses are created equally. Yesterday’s faux pas or gaffe is… Read more

People Are Talking About My Business On Twitter - Now What?

Ok, so people are talking about your business on Twitter. That’s fantastic! So, what are you doing about it?  Twitter is much more than a broadcast channel; as a business you… Read more

Need a Catchy Headline? Unleash Your Corporate Id

Which are you more likely to read? ‘Frankenstorm’ forecast for East Coast’ or ‘Mainly benign weather presents the calm before Hurricane Sandy’s impact.' I know which one’s… Read more

Two Out of Three Ain't Bad

Earlier I wrote about how important it is to be honest in the way that you present yourself and your business on-line. The benefits are obvious, but the simple fact of the… Read more

Your Voice; Your Foundation

There is one thing that is integral to any good content strategy: The Voice. The Voice has the potential to elevate credibility, solidify intent, and refine a message.… Read more

Social Influence - Would someone please explain what it means?

Certainly you've heard someone along the way mention an association between influence and popularity, but trust me, popularity is not influence! Below, I will attempt to… Read more

Make Sure the Joke's Not on You -- and Your Brand

Humour has a great place in life. At its best, it can shine the spotlight on those institutions that we hold dear and force us to reconsider the hows and whys of what we do.… Read more

The Politics of Content

This post is not about politics, don’t worry -- but it is inspired by it. Last week, we saw two monumental examples of implementing a content strategy: the announcement that… Read more

Survey Your Audience

As we mention in almost all of our blog posts here at Echidna, it’s extremely important to begin every new digital project with a clear marketing strategy in place. Whether… Read more