It’s on days like this that I hearken back to those noted Bards of Harlem, New Jack Swing maestros Wreckx-n-Effect who so presciently sang, “All I want to do is zoom-a-…Read more

It’s one thing to design with end users in mind. It’s equally important to ensure that all your primary audience has equitable access to that content. One way to do that…Read more

Recently, I was under the lights at my dentist’s office. Maybe it was the hypnotic hum of the drill, maybe it was the influence of freezing, but our conversation got deep…Read more

Colleges and universities are creating new strategies to stabilize their web properties and implement solutions that support our tech-first way of life. Traditional…Read more

One of the biggest challenges we face in projects is balancing the needs of the users with those of internal stakeholders. In an ideal world, we’d focus on customers or…Read more

User Experience is such a broad topic that it can often feel confusing to people not immersed in it. And, unfortunately, the world of web optimization in all its forms has…Read more

There are a variety of ways to facilitate online donations that don’t involve intrusive pop-ups or cluttering up the homepage. This is where storytelling, mission, vision…Read more

Every organization has a story to tell. Hospitals bring something particularly inspirational to the table. However, there’s a fine line between telling your story and…Read more

With the Jan. 1, 2021 Accessibility for Ontarians with Disabilities Act deadline for website compliance fast approaching, there are many questions about what that deadline…Read more

I’m of a certain vintage, so I remember the ol’ “you got your chocolate in my peanut butter” commercial. I was…Read more

The message seemed innocent enough, if a little out of left field.

“Jay, just reaching out to see how things are going during these times…” it began. It was from…Read more

In part one of this mini-series, we shared user research tools that will help you to build a strong…Read more