The Ultimate UX Research Question Answered

There’s one question above all others that needs to be asked during any user research session -- and it’s one that rarely, if ever, does. It’s the one question…Read more

Elements of Team Success: Building the Right Roster

When it comes to sports and business, there are a lot of parallels for what it takes to make a great team. Team success comes from having the right combination…Read more

Smart Date Module Puts a Premium on Time, User Experience

Time is always of the essence. From a consumer perspective, you want to know when events take place, when something’s open or closed, how long a meeting or…Read more

Does Your Search Need to Get a Cludo?

Website search – the little box that is mightier than you think. Without realizing it, you probably find most of your content from a website search. And you’re…Read more

Ensuring Your Accordion Is In Tune With Your Audience, Content

I’m half French Canadian. I married into a family heavy on Newfoundlanders. And I work in the digital…Read more

Chatbots: Details that Make a Difference

Chatbots are extremely efficient, give users a positive experience and lead to actions on the part of the consumer that benefits your brand.

We…Read more

Who, Not How Many, Should be the Real Question

Whenever we execute user testing, you want to get it right the first time. After all, testing takes time, resources, and effort. And by the time you’re at a…Read more

Thriving or Merely Coping? When Good May Not Be Good

There can be a huge difference between a “Yes” and a “Yes.”

Context is everything and when you’re reaching out to customers and users for…Read more

A Recipe for UX Success

Delivering a satisfying digital solution using UX research is no different than cooking a meal for a crowd -- you need to know the audience, have the right…Read more

Getting to the Heart of Pain Takes the Right People, Reasons, and Discussions

Over the past couple of weeks, I’ve spent a lot of time negotiating pain. Nothing personal, mind you, but working professionally to help both clients and groups…Read more

Title We’re Down with UXC (Yeah, You Know Me!)

A little while ago, I mentioned that my title has changed. Sure, I’ve still got the content strategy gig, but what’s formalized has been my role as a UX Research…Read more