If You're Different, You Don't Necessarily Have to Be Better

Last week, the client services team at Echidna headed to The Art of Marketing (#TAOM) Conference in Toronto and listened to…Read more

Simple Things Your Company Should Stop Doing Online Right Now

Every client we work with is different. As a result we get to spend lots and lots of time across many different industries, see a mixed bag of projects, meet all types of…Read more

Earn Your Way In

Relationship Marketing is defined as “a marketing practice that recognizes the long term value of…Read more

Online Content: What makes it great?

We’ve previously talked about your online content and how getting started is tough. Whether you’re writing for…Read more

Using Text Messaging in your Lead Generation

Recently I found myself in a conversation about how businesses attempt to find solid leads. WARNING, if you don't want to learn how to get first-rate leads, leave this…Read more

Creating a QR Code Campaign

QR codes might be the most unused and misunderstood of the digital marketing tools out there. Doing a quick Google search exposes just as many blogs and articles that…Read more

Growing A Local Customer Base Through Twitter

Is your Businesses interested in growing its local customer base - Advanced Twitter Search can be a powerful tool that many aren't using.   Several businesses have caught…Read more

Do You Integrate Email with Your Blog?

Blogging has become one of the best ways for companies to casually keep in touch with customers and prospects. Similar to email, a blog is a communication tool that can be…Read more

Let's Be Adult About This

.xxx Domains are here, what should we do...

If you are in the adult entertainment business, or your site is related to adult endeavors, then buying a .XXX domain is…Read more

Why Your NEW Business Website Needs A Blog

OK, great. You’re thinking about a new website. Not only should you have a fully functional website that shares everything about your company and what you do, you need to…Read more

It's time to focus your marketing efforts

Social media is undoubtedly the ‘buzzword’ of the year so it’s no surprise that when you start think about marketing your brain quickly turns to Twitter, Facebook…Read more

The Positive Side to Bounce Rate

Did you know that a user can complete action on your website with just one click?

I recently read an article on MeetContent.com…Read more