You know that you’ve got great content that your customers – both existing and potential – are going to love; you know that there’s a market out there that would…Read more

So we’ve addressed who your customers actually are; and we’ve discussed who you are. Now the key question becomes, What Do You Want?

More business. OK. Easy…Read more

So you’re ready to take that virtual leap and put a concerted effort into your on-line branding. With a myriad of options and platforms available to you, it can be…Read more

Certainly you've heard someone along the way mention an association between influence and popularity, but trust me, popularity is not influence!

Below, I will…Read more

Humour has a great place in life. At its best, it can shine the spotlight on those institutions that we hold dear and force us to reconsider the hows and whys of what we…Read more

As we mention in almost all of our blog posts here at Echidna, it’s extremely important to begin every new digital project with a clear marketing strategy in place.…Read more

If you're a Business you may be surprised to hear that it’s not just about solving an issue, it’s more about if your business is living up to its messaging, fulfilling…Read more

Social Media has given businesses new ways to openly engage with today's connected consumer and plenty of businesses are beginning to understand and embrace these concepts…Read more

If you’re a charitable or not-for-profit organization interested in improving your online marketing strategy, listen up, because Google Grants could work for you!

…Read more

“Our business needs more "Likes" and "Followers!" Well let's have a contest!”  I am sure you've noticed that one of the most commonly used and even suggested strategies in…Read more

I was recently involved in a discussion about Yelp and how to use it to maximize a business's exposure.  While I was already aware of the common functionality of Yelp, I…Read more

Well, if your city is anything like ours, your local, self-proclaimed Social Media Gurus are telling you just that.  But, in actuality, business hasn't changed because of…Read more