Goals and Objectives

Goals, Objectives and Target Audience…these three words are the hallmark to running any sort of successful marketing campaign.

Target audience is…Read more

It's a New Year, Let's Re-Vamp Our Message

Well, it’s 2011 (Happy New Year everyone!) and time to start thinking about your online marketing strategy. A key ingredient to having an…Read more

Write Compelling PPC Ads

Pay-Per-Click (PPC) Advertising is a very common “buzzword” used in the online marketing industry today.…Read more

Try Blogging, Video-blogging or Social Media in 2011!

A recent article posted on StumbleUpon.com – gives 4 tips on…Read more

Customer Service

Customer service is defined as “the provision of service to customers, before, during and after a purchase.”

We all know how we feel when we receive good…Read more

When Do I Use a Mini-Site?

Before starting any communications or marketing project you must understand your target audience. Ask yourself:

Client Relationship Management - on the Web!

As you may, or may not know CRM systems or “Client Relationship Management” systems are…Read more

Free Statistics For My Website?!?

Have you ever wished that could track the number of page hits on your website? Which page on your website is most popular, how much time a user spends on your website or…Read more

Changing the Landscape ...

Last week, 100,000 users were given access to the much anticipated Google Wave.…Read more

What Have You Done For Me Lately ...

Last Friday, the Echidna Team hosted a client appreciation night at the John Labatt Centre. This event was called…Read more

Echidna launches new website for Play On!

Echidna Solutions Corp is excited to launch the new website for CBC’s Hockey Night in Canada Presents Play On!. The new site offers an…Read more

If You Build It, They Will Come ...

Many online entrepeneurs believe that simply "launching" a website for their online business is the key to instant success. Many online businesses neglect to focus on the…Read more