Goals and Objectives
Goals, Objectives and Target Audience…these three words are the hallmark to running any sort of successful marketing campaign.
Target audience is…Read more
It's a New Year, Let's Re-Vamp Our Message
Well, it’s 2011 (Happy New Year everyone!) and time to start thinking about your online marketing strategy. A key ingredient to having an…Read more
Write Compelling PPC Ads
Pay-Per-Click (PPC) Advertising is a very common “buzzword” used in the online marketing industry today.…Read more
Try Blogging, Video-blogging or Social Media in 2011!
A recent article posted on StumbleUpon.com – gives 4 tips on…Read more
Customer Service
Customer service is defined as “the provision of service to customers, before, during and after a purchase.”
We all know how we feel when we receive good…Read more
When Do I Use a Mini-Site?
Before starting any communications or marketing project you must understand your target audience. Ask yourself:
- Who is my primary…Read more
Client Relationship Management - on the Web!
As you may, or may not know CRM systems or “Client Relationship Management” systems are…Read more
Free Statistics For My Website?!?
Have you ever wished that could track the number of page hits on your website? Which page on your website is most popular, how much time a user spends on your website or…Read more
Changing the Landscape ...
Last week, 100,000 users were given access to the much anticipated Google Wave.…Read more
What Have You Done For Me Lately ...
Last Friday, the Echidna Team hosted a client appreciation night at the John Labatt Centre. This event was called…Read more
Echidna launches new website for Play On!
Echidna Solutions Corp is excited to launch the new website for CBC’s Hockey Night in Canada Presents Play On!. The new site offers an…Read more
If You Build It, They Will Come ...
Many online entrepeneurs believe that simply "launching" a website for their online business is the key to instant success. Many online businesses neglect to focus on the…Read more