I’m of a certain vintage, so I remember the ol’ “you got your chocolate in my peanut butter” commercial. I was…Read more

Why does plain language matter? Especially in Canada where we have such a high literacy rate, …Read more

In order to stay ahead of customer expectations for timely service, companies are coming up with new ways to engage and provide…Read more

This isn't really just about cookies - it is about cookies and the use of cookie banners. Have you ever wondered why some sites display a cookie consent notice…Read more

For some writers, staring at a blank screen can be intimidating. We’re always trying to stay at the vanguard of relevancy, but sometimes new ideas won’t flow.…Read more

Managing a message, integrating systems, and delivering the right content to the right audience is a challenging endeavour -- especially for those at the helm of…Read more

Siteimprove is a global software-as-a-service company that empowers website editors to continuously test, fix, and optimize the quality of content, and is a…Read more

I was lucky enough to attend the Digital Creative 519 conference, organized by LEDC and held at Museum London the other week. The new (to me!) meeting space at…Read more

If you’re a brand that’s going to jump on a bandwagon, make sure it’s going to take your customers where they expect to go.

I subscribe to a national…Read more

Chatbots are extremely efficient, give users a positive experience and lead to actions on the part of the consumer that benefits your brand.

We…Read more

For years, I’ve sometimes felt like a content nomad in this digital world, preaching a message of the importance of content as the foundation of all digital…Read more

A little while ago, I mentioned that my title has changed. Sure, I’ve still got the content strategy gig, but what’s formalized has been my role as a UX Research…Read more