This is Sparta: Fighting the Battle for Quality Blogs

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A couple of days ago, a reporter friend of mine asked “Are blogs dead?” People were quick to respond positively or negatively, but I think the question is…Read more

Reviewing, Reporting, Communications - Six Foundational Items that Transcend All

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A few weeks ago, I had the honour of teaching a class at Western's Faculty of Information & Media Studies. The instructor, Dan Brown, is a friend of mine and teaches a…Read more

There's No Such Thing as a Brand Journalist, But You Can Use Journalism to Tell Your Story

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The Holy Grail for any company, when it comes to promotion, is positive earned media -- getting your story out to the masses, through a neutral third-party, that presents…Read more

Hit the Ground Running with No Missteps: Online Communications Takeaways from 2017

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We’re 10 days into 2018 and hopefully everyone’s hit the ground running. But while it’s great to look ahead, it’s important to look back on the year that…Read more

Plan Your 2018 Content Without Sucking All the Creativity Out of It

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We’re four days into 2018 -- have you completed your comprehensive content plan for the year yet?

It’s the bane of many of a…Read more

Kicking Off 2018 with Content? Question Your Path to Success

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As we approach the end of 2017, there are those who approach the new year as a starting line of sorts. It's a time when people can feel the need to begin a new project --…Read more

Don't Cry Beige to Meet an Artificial Content Schedule

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What do you do when you have nothing to say? And how do you align that reality with all the (often conflicting) advice about how frequently and when you should post to…Read more

Your Best May Not Be Enough - Managing Customer/Corporate Conflict Online

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We often talk about how businesses should respond to customers online. We talk about establishing action plans, response protocols, and single-points of contact. We talk…Read more

A Back to School Style Guide for A+ Content

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For many people, Labour Day not only marks the end of the summer, but the start of the "year." After all, for a quarter of our lives, we head back to school. And if we…Read more

Don't Just Aggregate, Curate and Add Value

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I was reading a few blog posts recently and something struck me as odd. I couldn't put my finger on why they rubbed me the wrong way. I mean, they were lists of links to…Read more

All the World's a Stage - Messaging Lessons from Home County

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It was a beautiful, sunny weekend here in London, ON. The perfect kind of weekend to go strolling in a park and maybe listen to a little music. Fortunately, the…Read more

More Messaging Lessons from the Fringes

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Word of mouth is incredibly powerful. And with the importance of social media in our lives, it's essential to your success that those words are the right ones.

A…Read more