If you're like most businesses, your website is regularly asking visitors for their personal info - as part of a registration, payment, or contact form.

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Who is Cyrille Estève?

While I will introduce him to you in this post, more importantly I want to encourage you to find your own inner Cyrille – whether you’re…Read more

At Digital Echidna, we all work together – with our clients – to find the best business solutions for their particular needs. There is no one-size-fits-all approach that…Read more

It’s a fine line between telling a story and being a shill – and, for business writers and media-types alike, I define that line using the following term: Passionate…Read more

When it comes to truly embracing the COPE ideal, the devil truly is in the details. And by changing your perspective of content from being one monolithic block to a…Read more

Last week, I gave you the intro…Read more

From a business point of view, it’s always smart to avoid using terms and phrases that could offend a portion of your customer base -- regardless of how you feel…Read more

Recently, a friend and colleague of mine who works in public relations and social media south of the border posed a question: Do you still blog?

It's a very…Read more

Just as not all writing is considered equal; nor is all photography. The digital revolution may have made it easier to take photos, but…Read more

Your window of opportunity to attract your customers is brief, so it's not smart business clouding that window to your message with empty words. The best way to fix it? Do…Read more

People got it wrong about this whole Mayan Calendar thing. It was never an apocalyptic vision of the future. Rather, the end of that calendar signifies the dawning of a…Read more

It’s the bane of every social networker’s existence – how do you accurately define the return on investment for your social media activities?

Business loves its…Read more