Cutting Through the Crap: The Benefits of Banishing Business Buzzwords

In this blog, we will take a deep dive into your ecosystem and provide you with visibility into how you can leverage your core competencies to ensure that you are able to…Read more

Website migration tips for marketers and content managers

We’ve written a lot about the timing and technological implications of moving from Drupal 7 to Drupal 8 or 9, but maybe the tech is not what you’re worried about. 

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The importance of voice search for university and college websites

Colleges and universities are creating new strategies to stabilize their web properties and implement solutions that support our tech-first way of life. Traditional…Read more

Content Matters: The Peril of Prioritizing Style Over Substance

Ever since the beginnings of the Internet, people have been trying to game the system to place first in search results. Some have nefarious intentions; others are just…Read more

A Primer on Accessible PDFs

When it comes to web content, one of the biggest questions we get from our clients is, “How do we make our PDFs accessible?” After all, PDFs are everywhere. 

As…Read more

Real Talk on Plain Language

Why does plain language matter? Especially in Canada where we have such a high literacy rate, …Read more

The People in Your UX Neighbourhood

People of a certain vintage will remember the old Sesame Street song, “The People…Read more

Examples of Award-Winning Sites

Let’s take a look at three award-winning sites today, to see beautiful examples of modern design that exercise UX, UI, information…Read more

Top-Five Challenges in Higher Ed Web Design

There are thousands of higher education websites out there. On many of those sites, there are often several sub-brands and sub-sites that have their own unique…Read more

The ABCs (and D) of AODA Compliance with a 2021 Deadline Approaching

It seemed like ages ago that I wrote the first of a four-part series on AODA compliance from a web perspective.…Read more

Why Buying Likes Will Hurt Your Brand: Caveat Emptor

“So you’re thinking about buying Instagram followers…”

That was the subject line of an email that I received from a reputable social media aggregator…Read more

Stumped for Ideas? Go Back to the Future for Inspiration

For some writers, staring at a blank screen can be intimidating. We’re always trying to stay at the vanguard of relevancy, but sometimes new ideas won’t flow.…Read more