Title We’re Down with UXC (Yeah, You Know Me!)

A little while ago, I mentioned that my title has changed. Sure, I’ve still got the content strategy gig, but what’s formalized has been my role as a UX Research…Read more

This is Sparta: Fighting the Battle for Quality Blogs

A couple of days ago, a reporter friend of mine asked “Are blogs dead?” People were quick to respond positively or negatively, but I think the question is…Read more

Home, Individuality, is in the Details

Moving in is just the first part. A house is just a structure -- it takes time to make it a home.

Recently, our local…Read more

A Persona I Could Learn to Love

There’s an old adage about how you can’t teach an old dog new tricks. I’ve never been a fan of that term -- and not just because there’s a little more grey…Read more

Tips to Ensure Your Advertising (or Campaign) Sign Doesn’t Effectively Say “Stop”

It’s election season in our hometown of London, ON -- actually, it’s been election season since May 9th (we just seem to go from one [provincial] to…Read more

Content Isn't King - It's Far More Foundational Than That

I recently received an email from a communications organization that I follow with the subject line, “The written word is here to stay.”

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Get Ahead of Negatives to Make Positive Change

We often talk about the importance of focusing content on the “What’s in it for me?” That conversation is usually a positive one -- intended to show the end user…Read more

Reviewing, Reporting, Communications - Six Foundational Items that Transcend All

A few weeks ago, I had the honour of teaching a class at Western's Faculty of Information & Media Studies. The instructor, Dan Brown, is a friend of mine and teaches a…Read more

LinkedIn Lessons About Asking the Wrong Questions

It's also important to watch your p's and q's -- and every other letter in the alphabet -- especially when you're making a request. Because, when it comes to trying to get…Read more

There's No Such Thing as a Brand Journalist, But You Can Use Journalism to Tell Your Story

The Holy Grail for any company, when it comes to promotion, is positive earned media -- getting your story out to the masses, through a neutral third-party, that presents…Read more

Hurry Hard - Hitting the Button for Project Success

The eyes of the curling world are firmly affixed to our home town of London, Ontario as our friends at the Read more