Make Sure Your Source is the Right One

Proxies, advocates, and representatives are all welcome to participate, but when you want the best quality of information upon which to build the…Read more

You Can Hit a Home Run Even with Your Most Venomous Critic

It is the iconic Canadian band Sloan that sings, "It's not the band I hate, it's their fans." I was reminded of that line this weekend attending a Toronto Blue Jays' game…Read more

In a Bad Situation? Language Matters

Many of you will likely be familiar with the United Airlines mistake. I'm not going to get into what happened -- and lord knows that there have been millions of pixels and…Read more

Fun, Factual, Focused -- How to Write Headlines that Matter

You can have the greatest content in the world, but if you don't have the right hook to attract your readers, then you're only going to lament the opportunity that got…Read more

Artistic Lessons Apply No Matter What the Audience, Organization

Everyone is unique, obviously, but when it comes to facing challenges, we often have markedly similar needs, expectations, and goals. From arts to technology, though the…Read more

Clear Communication, Eliminating Jargon Lets Your Message Hit the Button

Knowing the right words and knowing the right words to use are completely different things -- and understanding the difference can help you hammer home…Read more

Intranet Introspection: Content Matters

If you were to ask me what's the biggest barrier to a smooth project launch, the answer is clear -- content. It doesn't matter if it's creation, editing,…Read more

Fonts, Colours Influence How Your Message is Perceived and Received

When it comes to finding the right font and colour palette for your brand the "i"s have it.

And so do the "a"s, the "t"s, and the "z"s...

It may seem like…Read more

Don't Template the Life Out of Your Content - How Structure and Creativity Intersect

Creativity and structure may appear to be polar opposites. The truth is that structure can help creativity flourish -- but a template is the wrong way to go.

I…Read more

Learning the Foundations of Persuasive Content

Whether you're writing a theatre review or product copy for the web, the goal is the same -- to be persuasive. And the basic foundational elements to both types of writing…Read more

Nothing Trendy About Quality, Customer-Focused Content

Here's the thing about trends -- they tend to fizzle out. So instead of trying to catch a wave of popularity, businesses should focus on providing their users with content…Read more

A View from the Fringe Shines Light on the Need for Reflection

Your business doesn't remain stagnant. It's constantly evolving -- sometimes in measured increments and giant leaps -- to adjust to changing market dynamics. So why should…Read more