Media Release: IAC Award For Best Consumer Goods Website

LONDON, ON -- Digital Echidna is pleased to accept the 2019 IAC Award for Best Consumer Goods Website for its work with client Wolf Steel Ltd.’s luxury brand of…Read more

DrupalCon Content and Marketing Track Highlights Symbiotic Nature of Content and Technology

For years, I’ve sometimes felt like a content nomad in this digital world, preaching a message of the importance of content as the foundation of all digital…Read more

Thriving or Merely Coping? When Good May Not Be Good

There can be a huge difference between a “Yes” and a “Yes.”

Context is everything and when you’re reaching out to customers and users for…Read more

Title We’re Down with UXC (Yeah, You Know Me!)

A little while ago, I mentioned that my title has changed. Sure, I’ve still got the content strategy gig, but what’s formalized has been my role as a UX Research…Read more

This is Sparta: Fighting the Battle for Quality Blogs

A couple of days ago, a reporter friend of mine asked “Are blogs dead?” People were quick to respond positively or negatively, but I think the question is…Read more

Home, Individuality, is in the Details

Moving in is just the first part. A house is just a structure -- it takes time to make it a home.

Recently, our local…Read more

A Persona I Could Learn to Love

There’s an old adage about how you can’t teach an old dog new tricks. I’ve never been a fan of that term -- and not just because there’s a little more grey…Read more

Tips to Ensure Your Advertising (or Campaign) Sign Doesn’t Effectively Say “Stop”

It’s election season in our hometown of London, ON -- actually, it’s been election season since May 9th (we just seem to go from one [provincial] to…Read more

Content Isn't King - It's Far More Foundational Than That

I recently received an email from a communications organization that I follow with the subject line, “The written word is here to stay.”

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Get Ahead of Negatives to Make Positive Change

We often talk about the importance of focusing content on the “What’s in it for me?” That conversation is usually a positive one -- intended to show the end user…Read more

Reviewing, Reporting, Communications - Six Foundational Items that Transcend All

A few weeks ago, I had the honour of teaching a class at Western's Faculty of Information & Media Studies. The instructor, Dan Brown, is a friend of mine and teaches a…Read more