How To Ace Your Drupal Certification Exam

The Drupal community is large and diverse. There are many ways to get involved, but I’d like to talk to you about becoming certified.

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Learning the Foundations of Persuasive Content

Whether you're writing a theatre review or product copy for the web, the goal is the same -- to be persuasive. And the basic foundational elements to both types of writing…Read more

Clever and Cool Does Not Exclude Cautious

The social media environment can be a tricky one to navigate for businesses. After all, you don't want to simply be seen as shoving your brand down people's throat. You…Read more

Execution at dawn photos only serve to kill interest, excitement

It goes without saying, but content that's complemented with visuals can dramatically improve its look and feel, not to mention …Read more

A guide to style guides -- How to Keep your content in Fashion

Certain things never go out of style. But when it comes to content, it behooves you to keep an eye (and an ear) open for terminology and language that may be ready for…Read more

Should You Be on Twitter? Absolutely Yes and Maybe No

Should your business be on Twitter? Well the answer is simple. Absolutely Yes. And Possibly No.

It all depends  on what you're looking to get out of it.

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A Not-By-The-Book Guide to Copywriting and Editing

I firmly believe that if you want to improve your writing and editing skills, you have to take a not-by-the-book approach to skills development.

Earlier today, a…Read more

Show Strength or Be Strong? The Answer is Clear

True maturity in content creation and delivery only comes when you understand how to deliver upon the goals that actually matter and subjugate the goals that get in the…Read more

The Art of the Interview - Drawing Out the Right Answers

Whether it's for a news article or a corporate discovery, success comes from getting the right answers. Not necessarily the easy answers, the expected answers, or the…Read more

Catchy Content? No Magic Formula But Common Elements

"OK. [OK]. Blue Jays. [Blue Jays]. Let's [Let's]. Play. [Play]. Ball."

If you're in Southwestern Ontario like us (or, basically, anywhere in Canada), you may have…Read more

Commenting -- Just Because the Bathwater May Get Filthy Doesn't Mean the Process Isn't Worthwhile

See no evil, speak no evil, hear no evil. But maybe miss out on some good.

There are those who gleefully say, "don't read the comments," when it comes to on-line…Read more

'Spring' Cleaning for Content - Focus on TRUST-worthiness

What to keep? What to purge? When it comes to content, the best way to evaluate is to review whether or not your content is TRUST-worthy.

It may be a little early…Read more