Which are you more likely to read? ‘Frankenstorm’ forecast for East…Read more

Certainly you've heard someone along the way mention an association between influence and popularity, but trust me, popularity is not influence!

Below, I will…Read more

Earlier I wrote about how important it is to be honest in the way that you present…Read more

There is one thing that is integral to any good content strategy: The Voice.

The Voice has the potential to elevate credibility, solidify intent, and refine a…Read more

One of Twitter’s most-ignored features is the “Favourites” feature (some may argue that it's lists). I'm sure you've all seen it and surely know how it works, but have you…Read more

If you're a Business you may be surprised to hear that it’s not just about solving an issue, it’s more about if your business is living up to its messaging, fulfilling…Read more

Social Media has given businesses new ways to openly engage with today's connected consumer and plenty of businesses are beginning to understand and embrace these concepts…Read more

“Our business needs more "Likes" and "Followers!" Well let's have a contest!”  I am sure you've noticed that one of the most commonly used and even suggested strategies in…Read more

Pinterest, Pinterest, Pinterest. It seems like that’s what everyone is talking about these days! But what exactly is Pinterest and should you be using…Read more

I was recently involved in a discussion about Yelp and how to use it to maximize a business's exposure.  While I was already aware of the common functionality of Yelp, I…Read more

Well, if your city is anything like ours, your local, self-proclaimed Social Media Gurus are telling you just that.  But, in actuality, business hasn't changed because of…Read more

Last week, the client services team at Echidna headed to The Art of Marketing (#TAOM) Conference in Toronto and listened to…Read more