Digital Echidna and Siteimprove Announce Partnership

Siteimprove is a global software-as-a-service company that empowers website editors to continuously test, fix, and optimize the quality of content, and is a…Read more

Does Your Search Need to Get a Cludo?

Website search – the little box that is mightier than you think. Without realizing it, you probably find most of your content from a website search. And you’re…Read more

Media Release: IAC Award For Best Consumer Goods Website

LONDON, ON -- Digital Echidna is pleased to accept the 2019 IAC Award for Best Consumer Goods Website for its work with client Wolf Steel Ltd.’s luxury brand of…Read more

How To Optimize Your Website Speed For Mobile: Google Speed Update Is Coming

It’s now been a few months since Google announced that, as of this…Read more

Nothing Trendy About Quality, Customer-Focused Content

Here's the thing about trends -- they tend to fizzle out. So instead of trying to catch a wave of popularity, businesses should focus on providing their users with content…Read more

Still Haven't Found What You're Looking For? Focus Less on Searchability and More on Findability

Anything is searchable.

The key to success is making it findable. And while X may no longer mark the spot, understanding what markers work -- and the routes people…Read more

Make Sure Your Site is Mobile to Move Your Business Forward

Is your site taking your business as far as it should? Without a mobile-friendly site, you may not only find yourself stuck in neutral, but -- as of Apr. 21, 2015 -- you…Read more

Off Target: Lessons in Knowing Your Market

Lessons one through 131: know your market.

I'm sure you've been inundated with Target-related news and analysis. Everyone and their uncle is champing at the bit to…Read more

Accessibility Matters - Exploring the Hows and Whens of Alternative Text

The most frustrating part of accessing the web as a blind user, in my opinion, is images. Whether they're infographics or pictures used to add a visual element to an…Read more

Five 'Actual' Blog Writing Mistakes

Earlier today, one of my favourite sites, Ragan's PR Daily, posted a piece entitled 10 common Read more

Home Page Not Dead, But It Can Suffer from Drive-Bys

The Home Page may not be dead – but it's certainly suffering from drive-bys.

A few weeks ago, the New York Times' innovation report came out stating that Times'…Read more