SEO Wins: Embedded Angular and Drupal

Improvements to one school’s middleware solution made while going through a Drupal 8 build, makes for some exciting improvements in SEO. 

My colleague and I were…Read more

The importance of voice search for university and college websites

Colleges and universities are creating new strategies to stabilize their web properties and implement solutions that support our tech-first way of life. Traditional…Read more

Content Matters: The Peril of Prioritizing Style Over Substance

Ever since the beginnings of the Internet, people have been trying to game the system to place first in search results. Some have nefarious intentions; others are just…Read more

An Earnest Look at BERT

Let’s think about famous Berts/Burts for a minute: Burt Ward? Burt Reynolds? Burt Young? And, of course, Bert from Sesame Street. What…Read more

No Smoke-and-Mirrors! Acquia Lands on the Gartner Magic Quadrant for Sixth Consecutive Year

Managing a message, integrating systems, and delivering the right content to the right audience is a challenging endeavour -- especially for those at the helm of…Read more

Bill C-81: A Paper Tiger or Real Change? For Your Business it Doesn’t Matter

It’s hard to criticize “progress,” but when progress comes with quotes around it, sometimes the perception of moving forward can be more detrimental to the cause…Read more

Digital Echidna and Siteimprove Announce Partnership

Siteimprove is a global software-as-a-service company that empowers website editors to continuously test, fix, and optimize the quality of content, and is a…Read more

Does Your Search Need to Get a Cludo?

Website search – the little box that is mightier than you think. Without realizing it, you probably find most of your content from a website search. And you’re…Read more

Media Release: IAC Award For Best Consumer Goods Website

LONDON, ON -- Digital Echidna is pleased to accept the 2019 IAC Award for Best Consumer Goods Website for its work with client Wolf Steel Ltd.’s luxury brand of…Read more

How To Optimize Your Website Speed For Mobile: Google Speed Update Is Coming

It’s now been a few months since Google announced that, as of this…Read more

Nothing Trendy About Quality, Customer-Focused Content

Here's the thing about trends -- they tend to fizzle out. So instead of trying to catch a wave of popularity, businesses should focus on providing their users with content…Read more

Still Haven't Found What You're Looking For? Focus Less on Searchability and More on Findability

Anything is searchable.

The key to success is making it findable. And while X may no longer mark the spot, understanding what markers work -- and the routes people…Read more