Anything is searchable.

The key to success is making it findable. And while X may no longer mark the spot, understanding what markers work -- and the routes people…Read more

Is your site taking your business as far as it should? Without a mobile-friendly site, you may not only find yourself stuck in neutral, but -- as of Apr. 21, 2015 -- you…Read more

Lessons one through 131: know your market.

I'm sure you've been inundated with Target-related news and analysis. Everyone and their uncle is champing at the bit to…Read more

I love this line from the Wikipedia entry on the Giant Panda…Read more

The most frustrating part of accessing the web as a blind user, in my opinion, is images. Whether they're infographics or pictures used to add a visual element to an…Read more

Earlier today, one of my favourite sites, Ragan's PR Daily, posted a piece entitled 10 common …Read more

The Home Page may not be dead – but it's certainly suffering from drive-bys.

A few weeks ago, the New York Times' innovation report came out stating that Times'…Read more

Why do many customers have an inherent distrust of companies? Why do they look at public relations and marketing efforts through a jaundiced eye? Because far too many…Read more

You can't be seen a 'thought leader' if you spend all your time serving as a window to someone else's words.

On Monday, I talked about the need for medical centres…Read more

At Digital Echidna, we all work together – with our clients – to find the best business solutions for their particular needs. There is no one-size-fits-all approach that…Read more

If you’re a charitable or not-for-profit organization interested in improving your online marketing strategy, listen up, because Google Grants could work for you!

…Read more

.xxx Domains are here, what should we do...

If you are in the adult entertainment business, or your site is related to adult endeavors, then buying a .XXX domain is…Read more