1) Define the Project Team & Stakeholders Early On

• Web projects are generally of interest to a series of stakeholders within an…Read more

“The Open Source Way” is a new concept for the majority of the corporate world. Prior to the “open source idea”, business processes, ideas and projects…Read more

Last week, myself and the rest of the Echidna team attended DrupalCon Chicago, a conference for Drupal users, developers,…Read more

Content Strategy (CS) and architecture is slowly, but steadily climbing the ladder and becoming a respected process in website development.

With CS, you have a well…Read more

It’s no surprise to most that when you enter the world of websites, you’re entering a world with an entirely new language. Whether you’re a manager in charge of re-…Read more

In a recent blog we discussed the advantages and disadvantages of using images or…Read more

Where to host your (new) website is often a difficult decision for clients to make. With so many web hosting services out there – it can be a tough choice knowing who is…Read more

Defining the content architecture of your website is one of the first steps we lead clients through in our initial Discovery Process. There are two types of content that…Read more

Successful websites have a logical navigation that allows users to quickly and easily find the information they are looking for. Usability, design and messaging are all…Read more

Before starting any communications or marketing project you must understand your target audience. Ask yourself:

• Who is my primary…Read more

1. Who is your target audience?
2. What do you want your target audience to do?

It’s unfortunate that many web designers don’t consider these two…Read more

As you may, or may not know CRM systems or “Client Relationship Management” systems are…Read more