The Positive Side to Bounce Rate

Did you know that a user can complete action on your website with just one click? I recently read an article on MeetContent.com that talked about “The Bounce Rate Myth”. If… Read more

Focus Your Writing

I’m often asked by clients, where do I begin writing my web copy? How do I get started? Whether you’re writing for the web or you’re writing a 20 page report, writing is not… Read more

Defending Our Street Hockey Title

Navigating the digital landscape can be a daunting task, not to mention planning, organizing and running a national street hockey tournament! Hockey Night in Canada presents… Read more

Helping You Navigate Through Google Analytics

Almost every website launched today has (or should have) Google Analytics installed. If your website doesn’t have Google Analytics installed – contact your web company today… Read more

Your Website Needs Ownership

Let me paint you a picture. You’ve been working on your company’s new website for 5 months now. The design is perfect, all of the content has been pulled together and your… Read more

Get Excited!

What do you have to get excited about? Perhaps you’re excited because it is FINALLY springtime (well it was last week any ways). Or maybe you’re finishing up school for the… Read more

Write for the Humans

An article recently posted on Mashable.com talked about “How to Optimize Your Content for Social Discovery”, or how to write content that people will actually seek out and… Read more

5 Steps to Help You Run a Successful Web Project

1) Define the Project Team & Stakeholders Early On Web projects are generally of interest to a series of stakeholders within an organization. It’s important to define… Read more

Microvolunteering Online

Have you ever wanted to volunteer, but just couldn’t find the time? We lead busy lives, work 10 hour (or more!) days, sit on multiple committees and have family and friends… Read more

The Open Source Way

“The Open Source Way” is a new concept for the majority of the corporate world. Prior to the “open source idea”, business processes, ideas and projects were kept top secret… Read more

Your Internet Company Told You...What?

Last week, myself and the rest of the Echidna team attended DrupalCon Chicago, a conference for Drupal users, developers, designers and businesspeople. Anything and… Read more

Content Strategy & Architecture

Content Strategy (CS) and architecture is slowly, but steadily climbing the ladder and becoming a respected process in website development. With CS, you have a well “… Read more