Your Website Needs Ownership

Let me paint you a picture. You’ve been working on your company’s new website for 5 months now. The design is perfect, all of the content has been pulled together and your launch party is this Friday! All of your co-workers are thrilled with the site and your boss couldn’t be happier. Your job is done. It’s time for the weekend!

Unfortunately, it’s time to think again. The success of any website exceeds far beyond the initial launch. Ownership and engagement are the things you have to think about next, or even better, the things you have thought about long before the website launch.

Your website needs ownership. Who is going to update and monitor your web content? No matter how well written or planned for your web content was initially, somebody needs to be responsible for it. Remember that news feed on your homepage? It can’t sit static for over a month or your brand new website will soon start to look outdated and uncared for.

We all know that good content and a website that engages its users is what will ultimately help you achieve your business goals. So why would you let all of your hard work over the past 5 months go to waste because no one is responsible for the website?

If you’re mindful of your content and website performance as a whole, it will become much easier to accomplish your goals. Recognize the importance of content strategy and give someone within your organization time each week (or maybe each day) to ensure your content is relevant and useful for your users. Update that news feed, check for spelling mistakes and write in a consistent tone.

Now, you have a launched a website that is destined for success.