AODA and You: Alphabet Soup -- WCAG 2.0 A or AA?

A soup spoon with alphabet soup letters spelling AODA.

A is the best you can do right? Or is it AA? What does WCAG 2.0 mean again?  And what do I really need to do by Jan. 1, 2014 – if anything? What’s the difference between A… Read more

Content Marketing? Simple, but Not Easy.

A Jeopardy board, including a category, "What is Content Marketing?"

Recently a site that I've long respected posted a question on one of its social media channels. They asked a simple question, "How do you define content marketing?" Sadly,… Read more

Building Stories

A picture of a rocking chair on a porch, signifying the importance of people telling stories.

It's a cultural lesson that resonates with business – when it comes to building a successful story, focus on the people. We recently participated in the London Arts Council'… Read more

Celebrating Past, Present, Future – and People

An image of the Burridge Block, bearing the Doors Open and Culture Days logos.

On Sunday night, we brought in the sandwich boards and closed the Digital Echidna door. London's second combined Culture Days/Doors Open event came to a close – at least our… Read more

Free Culture this Weekend; Priceless Benefits for Life

Image of the Burridge Block with Doors Open/Culture Days sandwich boards beside it.

Experience a weekend of culture. It's a simple statement, but one that we all too often choose to neglect. And the main reason we don't is not because of financials or time… Read more

Digital Echidna Job Posting -- Intermediate/Junior Web Developer

An image of Digital Echidna's office, used as a TV news ticker-style imagery.

If you're interested in joining the Digital Echidna team, we are currently looking for an Intermediate/Junior Web Developer. Please refer to the following for more… Read more

Ask Echidna: Getting to Know Drupal

An image of an echidna at a blackboard, with "Ask Echidna" written on it.

Welcome to our latest Ask Echidna blog post, where we answer your questions about Web design, digital marketing, and business solutions. Do you have a question that you'd… Read more

The Perils of (Mis)Communication

An image of a steak, with flies buzzing about it, referencing some marketers' penchant for selling the sizzle when the steak -- the product -- is rancid.

Why do many customers have an inherent distrust of companies? Why do they look at public relations and marketing efforts through a jaundiced eye? Because far too many… Read more

A Prague Primer for DrupalCon

An image of a Drupal logo swimming under the waters of a bridge in Prague.

Founded in 885, the city of Prague is steeped in culture, history, and astounding architectural achievements. But in one week, the future of the Web design industry will… Read more

Don’t Just Curate, Create

A picture of a typewriter and a coffee mug, in preparation for content creation.

You can't be seen a 'thought leader' if you spend all your time serving as a window to someone else's words. On Monday, I talked about the need for medical centres to take a… Read more

Filling a Prescription for Healthy News

An echidna piecing together a puzzle filled with various Web site and social media components.

Healthcare providers are increasingly expected to satisfy people's desire for quick and easy access to information – but in filling that prescription for news, there are a… Read more

Everything Old is Marketed as New Again

An image of two cans tied together with a piece of string, representing a rudimentary communications device.

Music, fashion, fad diets – and marketing strategies -- they all come around over and over again. With students returning to school this week, it's intriguing to see which… Read more