Drink the Kool-Aid? We Prefer Drupal Beer!

A beach scene with a beer bottle in the foreground. The label reads, 'Drupal Lager, established 1999' and the tag line reads, 'Good to the last drop!'

Some people think that we Drupal fans drink the content-management Kool-Aid. The truth of the matter is that we're far more upscale in our beverages of choice. Instead of… Read more

The Who is Only a Small Part. What Really Matters

A blackboard with lines and text showing the flow of content strategy.

Metrics and measurables are always important – especially in the world of business communication. But in hunting high and low for that magic bullet, we tend to overlook the… Read more

Golfer Shows Bad Form in Swinging at Trolls

A picture of an angry man at a keyboard, staring at a computer monitor.

It's hard to keep a stiff upper lip when inside you're ready to snarl and snap. But for businesses dealing with legitimate trolls, it's what you have to do – and you only… Read more

Ask Echidna: Accessing the Internet

An image of an echidna at a blackboard, with "Ask Echidna" written on it.

We received an e-mail at [email protected] from Ben A. who asks, “I’m working on my own personal Website and I’d like to make it as accessible as possible. Can you explain… Read more

Looking for the Right Words? Be Like Mike

An image of Michael Jordan, floating through the air, en route to a slam dunk.

Advertising, building a Web site, coming up with branding standards – pretty much everything you do on-line and off is designed to convince people to buy your products, use… Read more

Stumping for Votes or Stomping on Customers?

An array of campaign signs, bearing business slogans like "Vote Commerce."

In today's social-media-dominated world, it can be tough separating an individual from the brand he or she represents. But regardless of whether your business is 100 per cent… Read more

Faking Twitter? Like Eating a Bad Burrito Nothing Good Ever Comes from It

An image of a bird sitting on a burrito, showing how Chipotle's fake Twitter hack has eaten away at the brand's credibility.

Are you thinking of acting like Chipotle’s social team? Then you run the risk of unwrapping a whole lot of trouble for your business. After all, faking social content is a… Read more

Don’t Question Success – Ask the Right Questions for Success

A collection of microphones at a lectern, suggesting an interview is about to start.

Whether you’re developing content for your company’s newsletter (either external or internal) or trying to figure out what your Web site content should say, the best way to… Read more

Kekkou Desu Mr. Roboto - The Perils Of Content Automation

An image of the robot face from Styx's Mr. Roboto video, in support of a blog post on the dangers of relying on automation.

One of the goals of any social media/communications strategy is to actively and rapidly engage with your customer base when they reach out to you. But the metrics you need to… Read more

Cast Too Wide a Net and Valuable Fish will Slip Through

An image of a large fishing net with a whale breaking through and dollar bills slipping through the holes.

As any angler worth his or her salt knows, if you’re not using the right bait and equipment, it’s far more difficult to catch fish. And, when it comes to your business that… Read more

Ask Echidna: Does One Size Ever Fit All?

An image of an echidna at a blackboard, with "Ask Echidna" written on it.

Welcome to our first Ask Echidna blog post, where we answer your questions about Web design, digital marketing, and business solutions. Do you have a question that you'd like… Read more

Extra! Extra! Make Your Newsletter Newsworthy

A graphic of someone holding a newspaper in front of them to showcase how corporate newsletters must follow news-gathering principles to remain newsworthy.

The newsletter: it can be management’s Nirvana and a communicator’s nightmare. But with a little planning, understanding, and talent, you can create newsletters that deliver… Read more