This isn't really just about cookies - it is about cookies and the use of cookie banners. Have you ever wondered why some sites display a cookie consent notice…Read more

The point of user research is to ensure that you hear the voices of your users and use that information to inform your solutions. Seems pretty simple, right? …Read more

Concierges are highly skilled people who can add real value to your life by taking care of some essential and time-consuming tasks for you. In the same way a…Read more

It’s hard to criticize “progress,” but when progress comes with quotes around it, sometimes the perception of moving forward can be more detrimental to the cause…Read more

There’s one question above all others that needs to be asked during any user research session -- and it’s one that rarely, if ever, does. It’s the one question…Read more

When it comes to sports and business, there are a lot of parallels for what it takes to make a great team. Team success comes from having the right combination…Read more

Time is always of the essence. From a consumer perspective, you want to know when events take place, when something’s open or closed, how long a meeting or…Read more

Website search – the little box that is mightier than you think. Without realizing it, you probably find most of your content from a website search. And you’re…Read more

I’m half French Canadian. I married into a family heavy on Newfoundlanders. And I work in the digital…Read more

Chatbots are extremely efficient, give users a positive experience and lead to actions on the part of the consumer that benefits your brand.

We…Read more

Whenever we execute user testing, you want to get it right the first time. After all, testing takes time, resources, and effort. And by the time you’re at a…Read more

There can be a huge difference between a “Yes” and a “Yes.”

Context is everything and when you’re reaching out to customers and users for…Read more