Top 10 Signs That You Work at Echidna

Well, it's May twenty-ten and I've been working at Echidna for over a year now - time really does fly when you're having fun! Over the past year I have gained an enormous… Read more

Client Relationship Management - on the Web!

As you may, or may not know CRM systems or “Client Relationship Management” systems are becoming more and more popular in the corporate and non-profit world. So what exactly… Read more

How Do I Know If An AdWords Campaign Will Work For Me?

The simple answer – if you’re looking to reach a target audience using specificity, keywords, key phrases and location targeting – Google AdWords is likely for you! As… Read more

Creating Brand Ambassadors ...

There are many definitions for a brand ambassador, but I feel a brand ambassador is someone that knows your brand, is passionate about it and is willing to spread that… Read more

Social Media Puts Professors in the Hotseat

From the SMART Board to the eClicker, technology is transforming the way students learn at all levels of the educational system. I must admit that it has been some time since… Read more

How Do I Keep My Website Fresh?

We often get asked by clients, “How do I keep my website fresh and looking up to date?”. The simple answer being – keep your website content fresh! Website content can be… Read more

What Makes a Great Newsletter?

We all want to improve on our organization’s newsletter, but how? Here are 10 tips to help you create a great newsletter – online or print. A great newsletter … is real and… Read more

The 3D Experience in Your Living Room

Last year was a breakout year for 3D Movies. Movie titles like Disney Pixar’s “Up” and of course James Cameron’s “Avatar” set a new precedent for the movie viewing experience… Read more

Creating a Successful AdWords Campaign

As mentioned in previous blogs - SEM or search engine marketing is always a great way to promote your website, business or product AND increase your rankings in search… Read more

What's In It For Me?

The “what’s in it for me?” or WIIFM statement is an important message in any marketing strategy. When writing your website content it’s critical to think about the message or… Read more

Social Media Marketing

Your website is only one piece of your online marketing campaign. If you’re not using other marketing methods to drive traffic to your site, you’re simply hoping that someone… Read more

Know Your Audience - the Public

In my last post, “A 1.0 World versus a 2.0 World”, I mentioned that a 2.0 World is not just about the web. In fact, a 2.0 World includes communications, journalism and public… Read more