How Do I Know If An AdWords Campaign Will Work For Me?

The simple answer – if you’re looking to reach a target audience using specificity, keywords, key phrases and location targeting – Google AdWords is likely for you!

As previously discussed, Google AdWords is a SEM tool that functions on pay-per-click advertising – which means that no matter your budget, AdWords can work for you.

At Echidna, we’re strong believers in the use of AdWords Campaigns for the majority of our clients. In every quote and online marketing solution we present, Echidna always includes an option for an AdWords Campaign, however, most people opt out of this option.

Why you might ask? We believe that clients often opt out of this solution for a few reasons - A) the client doesn’t fully understand how an AdWords campaign works, B) the client thinks AdWords will cost them too much money or C) both!

Below are some reasons that we believe you should consider Google AdWords as part of your online marketing strategy:

• AdWords can help increase traffic to your site by 5-10 times more than relying on natural traffic
• AdWords is quick and easy to set-up
• AdWords is a great way to increase your ranking in search engines without spending a lot of money
• AdWords allows you to pick your own budget – so you only pay what you’re comfortable with

Who should use an AdWords campaign?

• People whose online marketing strategy as a key piece to their overall marketing strategy
• If you’re launching a new website or blog
• If you’ve previously had trouble getting traffic to your website

If you’ve been worried about trying an AdWords Campaign in the past – give it a second chance. Do some research, discover all of your options and see if Google AdWords could benefit your online marketing strategy.