Can’t See Forest for the Blog? Plant Evergreen Content

Some things are just so nice you have to use them twice… Or three times, or more. Let me not just run the risk of repeating myself – let me actively encourage it. If you’ve… Read more

Are You a Social Media Mosquito? Your Voice May be Bugging Your Customers

A picture of a rocking chair on a porch in support of the "Are You a Social Media Mosquito?" blog post.

There’s a device known as 'The Mosquito' that’s used outside of businesses. It's designed to emit a high-frequency sound that only youth can hear and is intended to keep… Read more

How To Ask Your Visitors For Personal Info

If you're like most businesses, your website is regularly asking visitors for their personal info - as part of a registration, payment, or contact form. Unfortunately, a… Read more

Facebook No Teenland? So? Go Where Your Customers Are

Image of a laptop with Facebook on the screen, in a closet, covered with cobwebs for Facebook No Teenland? A Lesson in Going Where Your Customers Are

A few days ago, a colleague of mine – our project-manager extraordinaire – Erin Brinen shared a link to an infographic that asked, “Are Teenagers Abandoning Facebook?” The… Read more

Lay Down the Law to Keep the Trolls at Bay

Image of a bridge, with a sign underneath that reads "No Trolls" -- Digital Echidna's "How to Deal with Internet Trolls" blog.

Common courtesy is not always that common – especially when it comes to Internet discourse. While some so-called trolls enjoy playing games with your brand, you can establish… Read more

News Update: Digital Echidna Expands its Natural Habitat in Downtown London

Digital Echidna standard news ticker image. A graphic representation of the Burridge Block.

While the echidna may be exclusive to Australia, its Canadian cousin – London, ON-based digital marketing agency Digital Echidna – is expanding its natural habitat in the… Read more

Finding Your Inner Spoonman

Image of Montreal skyline, with Spoonman - Est. 1996 emblazoned above it.

Who is Cyrille Estève? While I will introduce him to you in this post, more importantly I want to encourage you to find your own inner Cyrille – whether you’re building your… Read more

The Value of Klout -- Digital Echidna Head2Head

Graphic representation of Jay Menard and Brian Blatnicki in a Street Fighter-like pose.

At Digital Echidna, we all work together – with our clients – to find the best business solutions for their particular needs. There is no one-size-fits-all approach that… Read more

Voices Carry - How Personal Should Your Business Get?

Thanks to our always-connected North American business environment, our personal lives often include business – but how often should your business get personal? While the… Read more

AODA and You: What to Do Now

An image of a yellow brick road leading to an Emerald City of Accessibility!

We’ve discussed the who and why, we’ve discussed the what and when, and we’ve discussed the almighty dollar aspect of what’s in it for you. Today, we’ll conclude with some… Read more

Passionate Neutrality -- Biz Writing at its Finest

Passonate neutrality image for blog post -- an open book, with a Dungeons & Dragons-styled "class" definition

It’s a fine line between telling a story and being a shill – and, for business writers and media-types alike, I define that line using the following term: Passionate… Read more

Ask and You Shall Receive

Over the years, I’ve had the opportunity to work with companies that were frustrated with the lack of interaction they were getting from their marketing efforts. They created… Read more