AODA and You: What’s in it for me?

An image of an echidna swimming in a pile of money, in support of our third AODA post.

There is no one right answer as to why you should make your Web site accessible. Throughout this series, we're trying to give you a broad perspective of the standard and why… Read more

AODA and You: What is Accessibility?

An image showing a visual representation of a website's flow in support of our second AODA blog post.

Deadlines and fines for lack of compliance can be scary things, especially when we’re hanging around in Acronym Land. In this post we hope to show that AODA compliance isn’t… Read more

AODA and You: First-Hand Answers to Who and Why?

An image of a smart phone with a screen filled with braille text in support of our first AODA post.

To paraphrase Wilford Brimley, the best reason to ensure your Web site is accessible is simple: “It’s the right thing to do.”  But if you're a stickler for legality, as of… Read more

The Business of Politics and Religion: Is it Taboo?

There's an old adage that states one should never discuss religion, politics, or money in polite company. But does it -- and should it -- still hold true in today’s social… Read more

Language Matters -- Who the F*** Do You Think You Are?

If you only know my from my written communications, you may not know that I have a tendency to be a bit blue in my language choices amongst friends and colleagues. And that’s… Read more

Let’s Talk About Sex, Baby

When it comes to developing content for your business’ Web site, does sex matter to you? Should it? Only if you believe the hype. Before I go any further, I do want to… Read more

COPE-ing with Copy 301: The Devil’s in the Details

When it comes to truly embracing the COPE ideal, the devil truly is in the details. And by changing your perspective of content from being one monolithic block to a… Read more

COPE-ing with Copy 201: Does Size Matter?

Last week, I gave you the intro. Now, let’s get into the nitty gritty on how to COPE with content! So how much copy is too much? It all depends on the content you’re… Read more

COPE-ing with Copy 101 – The Long and the Short of It

There’s one question people invariably ask when it comes to copy: “How long should I write?” You can ask a hundred different people and you’ll likely get 100 different… Read more

The Language of Violence

From a business point of view, it’s always smart to avoid using terms and phrases that could offend a portion of your customer base -- regardless of how you feel personally… Read more

Are You There, Blog? It’s Me, Corporate

Recently, a friend and colleague of mine who works in public relations and social media south of the border posed a question: Do you still blog? It's a very relevant question… Read more

When Trying to Sound Smart is a Dumb Idea

I’d like to take you back a few years. Young Jay was sitting in the family’s living room, half-paying attention to the evening news that my parents were watching. The… Read more