A Slam-Dunk Content Approach

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While there are no sure things in appealing to your customers, working towards taking higher-percentage shots can help to make your efforts less about hoop dreams and more… Read more

Accessibility Matters - The Value of the Right Script

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I am an advocate for accessible design by mainstream developers – I appreciate when everything I need works and is labelled nicely. But I've recently discovered that even the… Read more

Your Chance to Learn to Code with Drupal with Digital Echidna and Ladies Learning Code

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We talk a lot about Drupal here at Digital Echidna. As London's only Drupal-exclusive development firm, we have been specializing in the Drupal Content Management system… Read more

Filling the Void with Facts - Effectively Bearing Bad News

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It bears repeating, but it pays to be good at bearing bad news. And this is especially important when the news you're sharing carries the unfair twin burdens of… Read more

J-Say Starts to Bridge Speech and Text Gap for Visually Impaired Computer Control

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There are certain pieces of software that are just fascinating to me. A computer that speaks through text-to-speech applications provides worlds of access; a computer that… Read more

Don't Let Coke's Experience Hijack Your Campaign Efforts

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Your first reaction upon revisiting the fallout from Coca-Cola's #MakeItHappy campaign may be to throw up your hands and say, "Well, this is why we can't have nice things,… Read more

Captioning -- How Not to Get Lost in Translation

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For many organizations, a video is a great way to introduce clients to your business. It provides a quick overview, helps people visualize the workplace environment, and can… Read more

Choosing Your Own Adventure Can Lead to Business Growth

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When it comes to marketing content or trying to draw attention to your company or product, many lament that there are no original ideas left. First, that's not true. And,… Read more

Key Non-Visual Signs for Visually Impaired Online Navigators

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Following Jay's post, I've been thinking a lot about what "sign posts" I use to find my way around a site. In the "real world," I use cardinal directions and street names,… Read more

Plotting Your Road Map to Online Success

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Every once in a while I'm reminded of the Five Man Electrical Band -- "Signs, signs, everywhere a sign... Do this don't do that, can't you read the signs?" But what if you… Read more

Application Shows Promise in 'Lending' a Set of Eyes to Visually Impaired Users

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I can do all manner of things independently – attend school, participate in clubs and extra-curriculars, work, go to Starbucks, and any number of run-of-the-mill tasks one… Read more

Off Target: Lessons in Knowing Your Market

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Lessons one through 131: know your market. I'm sure you've been inundated with Target-related news and analysis. Everyone and their uncle is champing at the bit to take… Read more