Prioritizing One Group Over Another is Bad Accessibility

An image of a smart phone with Braille across the screen.

I seldom appreciate the thought of someone else making decisions on my behalf. But this is particularly concerning when these decisions relate to accommodations of my… Read more

Putting London on the Drupal Map

An image of a Drupal Drop and an Echidna over a fake movie title, "Look Who's Drupaling Too"

This weekend, 42 centres in 20 countries around the world will be coming together to participate in the 2015 Drupal Global Sprint Weekend. London will be a big part of that… Read more

Reimer's Campaign a Net Gain for Social Networks

An image from behind a hockey net, with the goalie's jersey reading "Echidna"

I may be a business owner, but I'm still human. And the immediacy (and relative anonymity) of social media can make it easy for a quick thought, an "I thought it was funny at… Read more

A Season to Celebrate

An image of a Christmas present under a tree, wrapped in Digital Echidna wrapping.

Like Alvin, Simon, and Theodore once sang, "Christmas, Christmas time is near..." With four children at home, I can attest that it's "time for toys," but I wanted to take a… Read more

Why the Sky is Not Falling on Social Media Marketing - But Hopefully a New Day is Dawning

An image of the milky way galaxy with the Echinda logo in the corner.

Every once in a while we get a "Chicken Little" social media article about digital marketing and it's impending demise. While it's not true that the sky is falling,… Read more

Making Your Clicks Count

An image of a blackboard, with charts and lines.

Here's a mantra of mine that I want to share: Don't count your clicks; make your clicks count. It's nothing new. I've been saying it for a while. But the challenge is that… Read more

Connecting the Dots: Braille in the Digital Age

The echidna symbol in a pointillist style.

Remember when the idea of a paperless office was a thing? No one would need hard copies of anything: computers and digital technology would supplant that need entirely. This… Read more

Accessibility Matters - Technology's Promise Must Be Augmented by Humanity's Will

An image of a smart phone with Braille across the screen.

Today is the United Nation's International Day of Persons with Disabilities. Its theme, this year, is "Sustainable Development: The Promise of Technology." It's an exciting… Read more

Damage Control 101 - What to Do

An image of an echidna with an angelic echidna and a devilish echidna on its shoulders.

As much as it irks public relations types, you can't control the story. And the tighter you squeeze, the more slips out between your fingers. No matter what size of business… Read more

Headlining Reasons to Think Ability First

An image of a marquee with the word "Awesome" in lights.

Last Friday morning, at the Ability First's Champion Awards breakfast, I was in the company of enlightened people. That might be a strong statement. However, in the midst of… Read more

Why I Go Camping with Drupal

A Drupal Drop bursting through a brick wall like the Kool-Aid Man.

In just a few short hours, I, along with a number of my colleagues at Digital Echidna, will be hitting the road to DrupalCamp Ohio on the Ohio State University campus. So… Read more

An Honest Way to Prevent a 'Panda' Attack

A Jeopardy board with "What is Content Marketing" as a category.

I love this line from the Wikipedia entry on the Giant Panda, "Though the panda is often assumed to be docile, it has been known to attack humans, presumably out of… Read more