Where Tech Fails, Humans Can Prevail

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When you’re a company that deals in products and/or services, customer service is key to ongoing sustainability. And one key to delivering superlative customer service?… Read more

The Summer Continues - And So Do Our Good Times for Great Causes!

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Has it only been a month? Back in June we talked about some of the exciting activities we were undertaking, all for good causes. And, here were are already with July winding… Read more

Angular JS Adds Another Tool to the Developer’s Tool Belt

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Yesterday’s tools need to update for tomorrow’s challenges. After all, you wouldn’t heat a modern home using only a flint and steel -- builders have adapted, adjusted, and… Read more

User Journeys are Taking Off: “Plane” Thoughts on Personalization’s Future

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For most people, spontaneity isn’t a big motivator to purchase something. Sure, there are impulse buys here and there (there’s a reason why gum and chocolate are by the cash… Read more

Start Planning Now to Join Us for Drupal North in Toronto

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Toronto in summer is a wonderful experience. It’s one of Canada’s most exciting cities and this year, from Aug. 10-12th, it will be hosting one of the most exciting events on… Read more

The Good, the Bad, and The Ugly of Personalization

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We know that personalization is the future of the digital economy. More and more items are becoming “smart” and the goal of any content creator -- from news and information… Read more

Coming Through in the “Clutch” -- Three Ways We Strive for Continuous Improvement

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Part of knowing where you’re going is understanding where you’ve been. At Digital Echidna, we feel a project launch is just a milestone in a much longer journey -- and the… Read more

Many Things Have Changed, But Our Canadian Pride Isn’t One of Them!

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So where’s the giant inflatable igloo with the movie? As we celebrate our 151st year of Confederation, lots has changed around these parts. Last year, we’d look out our… Read more

The Many Strengths of Diversity

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Today is Canadian Multiculturalism Day and it marks the 30th anniversary of the Canadian Multiculturalism Act. And, as one who believes in our Canadian cultural mosaic, I… Read more

What's the Deal with Mega Navs?

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When you want to pack a lot of content in a prominent place on your site, Mega Navs often seem like the ideal solution. But before you make that decision, there are a few… Read more

Content Isn't King - It's Far More Foundational Than That

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I recently received an email from a communications organization that I follow with the subject line, “The written word is here to stay.” I really didn’t know it was at risk… Read more

THIS >>> Or How to Guarantee I'll Never Interact with Your Content

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Content, connections, commerce (where have I heard that before?) -- those are the three Cs of social media interaction. If you want people to read your content, make… Read more