Golfer Shows Bad Form in Swinging at Trolls

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It's hard to keep a stiff upper lip when inside you're ready to snarl and snap. But for businesses dealing with legitimate trolls, it's…Read more

Ask Echidna: Accessing the Internet

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We received an e-mail at [email protected] from Ben A. who asks, “I’m working on my own personal Website and I’d like to make it…Read more

Looking for the Right Words? Be Like Mike

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Advertising, building a Web site, coming up with branding standards – pretty much everything you do on-line and off is designed to convince people to buy your products,…Read more

Stumping for Votes or Stomping on Customers?

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In today's social-media-dominated world, it can be tough separating an individual from the brand he or she represents. But regardless…Read more

Don’t Question Success – Ask the Right Questions for Success

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Whether you’re developing content for your company’s newsletter (either external or internal) or trying to figure out what your Web site content should say, the best way…Read more

Kekkou Desu Mr. Roboto - The Perils Of Content Automation

An image of the robot face from Styx's Mr. Roboto video, in support of a blog post on the dangers of relying on automation.

One of the goals of any social media/communications strategy is to actively and rapidly engage with your customer base when they reach out to you. But the metrics you need…Read more

Cast Too Wide a Net and Valuable Fish will Slip Through

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As any angler worth his or her salt knows, if you’re not using the right bait and equipment, it’s far more difficult to catch fish. And, when it comes to your business…Read more

Ask Echidna: Does One Size Ever Fit All?

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Welcome to our first Ask Echidna blog post, where we answer your questions about Web design, digital marketing, and business solutions. Do you have a question that you…Read more

Extra! Extra! Make Your Newsletter Newsworthy

A graphic of someone holding a newspaper in front of them to showcase how corporate newsletters must follow news-gathering principles to remain newsworthy.

The newsletter: it can be management’s Nirvana and a communicator’s nightmare. But with a little planning, understanding, and talent, you can create newsletters that…Read more

Growing Your Business by Acting Small II -- Internal

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It’s a common refrain amongst businesses as they grow: departments become siloed; co-workers who were at one time intimately aware of all business efforts now feel…Read more

Growing Your Business by Acting Small I -- External

An image of a young echidna in a suit sharing insight with a big-business, older echidna.

Want to better connect with your customers? Solve challenges for your business? Create an environment for generating outstanding ideas? Whether you’re a company of three…Read more

The Weight of the Word is On Your Shoulders

An image of an echidna Atlas holding up the weight of the world on its shoulder.

How important are words? Well, maybe Elvis sang it best when he warbled “It’s only words and words are all I have to steal your heart away.”

Whether you’re trying…Read more