Trolling Through the Muck Can Lead to Business Gold

A graphic of a bridge, under which appears a sign that says "No Trolls."

Sometimes you have to sift through the muck to find that nugget of gold. So before you outright dismiss someone as a quote-unquote troll, you may want to dig a little…Read more

Digital U for a Digital You -- A Beginner’s Guide to APIs

An image of a desk, with a mortarboard on top.

If you're in the Web world, chances are you've heard the term API – but what does it mean? Many simply nod, smile, and move on to the next topic, but for Web developers an…Read more

Do Your Engagements Ring Hollow?

A wheel of cheese, with the text, "Share if you like cheese" symbolizing the ineffective and empty engagements that some companies use.

Sometimes we use words with the best intentions but those words can lose their power and their meaning through neglect.

Whether you're talking about business or…Read more

AODA and You: Alphabet Soup -- WCAG 2.0 A or AA?

A soup spoon with alphabet soup letters spelling AODA.

A is the best you can do right? Or is it AA? What does WCAG 2.0 mean again?  And what do I really need to do by Jan. 1, 2014 – if anything? What’s the difference between A…Read more

Content Marketing? Simple, but Not Easy.

A Jeopardy board, including a category, "What is Content Marketing?"

Recently a site that I've long respected posted a question on one of its social media channels. They asked a simple question, "How do you define content marketing?" Sadly…Read more

Building Stories

A picture of a rocking chair on a porch, signifying the importance of people telling stories.

It's a cultural lesson that resonates with business – when it comes to building a successful story, focus on the people.

We recently participated in the…Read more

Ask Echidna: Getting to Know Drupal

An image of an echidna at a blackboard, with "Ask Echidna" written on it.

Welcome to our latest Ask Echidna blog post, where we answer your questions about Web design, digital marketing, and business solutions. Do you have a question that…Read more

A Prague Primer for DrupalCon

An image of a Drupal logo swimming under the waters of a bridge in Prague.

Founded in 885, the city of Prague is steeped in culture, history, and astounding architectural achievements. But in one week, the future of the Web design industry…Read more

Don’t Just Curate, Create

A picture of a typewriter and a coffee mug, in preparation for content creation.

You can't be seen a 'thought leader' if you spend all your time serving as a window to someone else's words.

On Monday, I talked about the need for medical centres…Read more

Filling a Prescription for Healthy News

An echidna piecing together a puzzle filled with various Web site and social media components.

Healthcare providers are increasingly expected to satisfy people's desire for quick and easy access to information – but in filling that prescription for news, there are a…Read more

Everything Old is Marketed as New Again

An image of two cans tied together with a piece of string, representing a rudimentary communications device.

Music, fashion, fad diets – and marketing strategies -- they all come around over and over again.

With students returning to school this week, it's intriguing to…Read more

The Who is Only a Small Part. What Really Matters

A blackboard with lines and text showing the flow of content strategy.

Metrics and measurables are always important – especially in the world of business communication. But in hunting high and low for that magic bullet, we tend to overlook…Read more