Lessons From Waverley Retirees' Conquering of New Media

An image of a director's chair and reel-to-reel camera, with Waverley Mansion written on the seat-back.

The "G"-Unit are at it again. No, not the Queens-based hip-hop crew, but rather the geriatric dancers in London's Waverley retirement residence who have hit the Web with a…Read more

Building Stories

A picture of a rocking chair on a porch, signifying the importance of people telling stories.

It's a cultural lesson that resonates with business – when it comes to building a successful story, focus on the people.

We recently participated in the…Read more

The Perils of (Mis)Communication

An image of a steak, with flies buzzing about it, referencing some marketers' penchant for selling the sizzle when the steak -- the product -- is rancid.

Why do many customers have an inherent distrust of companies? Why do they look at public relations and marketing efforts through a jaundiced eye? Because far too many…Read more

Don’t Just Curate, Create

A picture of a typewriter and a coffee mug, in preparation for content creation.

You can't be seen a 'thought leader' if you spend all your time serving as a window to someone else's words.

On Monday, I talked about the need for medical centres…Read more

Filling a Prescription for Healthy News

An echidna piecing together a puzzle filled with various Web site and social media components.

Healthcare providers are increasingly expected to satisfy people's desire for quick and easy access to information – but in filling that prescription for news, there are a…Read more

Everything Old is Marketed as New Again

An image of two cans tied together with a piece of string, representing a rudimentary communications device.

Music, fashion, fad diets – and marketing strategies -- they all come around over and over again.

With students returning to school this week, it's intriguing to…Read more

The Who is Only a Small Part. What Really Matters

A blackboard with lines and text showing the flow of content strategy.

Metrics and measurables are always important – especially in the world of business communication. But in hunting high and low for that magic bullet, we tend to overlook…Read more

Golfer Shows Bad Form in Swinging at Trolls

A picture of an angry man at a keyboard, staring at a computer monitor.

It's hard to keep a stiff upper lip when inside you're ready to snarl and snap. But for businesses dealing with legitimate trolls, it's…Read more

Looking for the Right Words? Be Like Mike

An image of Michael Jordan, floating through the air, en route to a slam dunk.

Advertising, building a Web site, coming up with branding standards – pretty much everything you do on-line and off is designed to convince people to buy your products,…Read more

Faking Twitter? Like Eating a Bad Burrito Nothing Good Ever Comes from It

An image of a bird sitting on a burrito, showing how Chipotle's fake Twitter hack has eaten away at the brand's credibility.

Are you thinking of acting like Chipotle’s social team? Then you run the risk of unwrapping a whole lot of trouble for your business. After all, faking social content is a…Read more

Kekkou Desu Mr. Roboto - The Perils Of Content Automation

An image of the robot face from Styx's Mr. Roboto video, in support of a blog post on the dangers of relying on automation.

One of the goals of any social media/communications strategy is to actively and rapidly engage with your customer base when they reach out to you. But the metrics you need…Read more

Cast Too Wide a Net and Valuable Fish will Slip Through

An image of a large fishing net with a whale breaking through and dollar bills slipping through the holes.

As any angler worth his or her salt knows, if you’re not using the right bait and equipment, it’s far more difficult to catch fish. And, when it comes to your business…Read more