The Weight of the Word is On Your Shoulders

An image of an echidna Atlas holding up the weight of the world on its shoulder.

How important are words? Well, maybe Elvis sang it best when he warbled “It’s only words and words are all I have to steal your heart away.”

Whether you’re trying…Read more

Is it Really Possible to Laugh Your Way to the Bank? Humour, Virality, and Business

A graphic representation of the Seinfeld set for a blog post focusing on humour, virality, and business communication.

Humour can be a powerful branding weapon when wielded appropriately. Generally when used as quick, dagger-like strikes designed to pierce the social Zeitgeist, it can…Read more

Does Your Twitter Account Suck - Big Time!?

I consider myself an enthusiastic Twitter user. To me there is nothing worse than seeking out or coming across a Twitter account (especially a business account) and seeing…Read more

Don’t Just Consider the Source; Be Considerate As a Source

An image of a wolf in sheep's clothing, used in conjunction with a Consider the Source blog.

We live in an amazing time where our ability to access information is limited only by our time and inclination. But we also live in a time where it’s more important than…Read more

Can’t See Forest for the Blog? Plant Evergreen Content

Some things are just so nice you have to use them twice…

Or three times, or more.

Let me not just run the risk of repeating myself – let me actively …Read more

Are You a Social Media Mosquito? Your Voice May be Bugging Your Customers

A picture of a rocking chair on a porch in support of the "Are You a Social Media Mosquito?" blog post.

There’s a device known as 'The Mosquito' that’s used outside of businesses. It's designed to emit a high-frequency sound that only youth can hear and is intended to keep…Read more

Facebook No Teenland? So? Go Where Your Customers Are

Image of a laptop with Facebook on the screen, in a closet, covered with cobwebs for Facebook No Teenland? A Lesson in Going Where Your Customers Are

A few days ago, a colleague of mine – our project-manager extraordinaire – Erin Brinen shared a link to an infographic that asked, “…Read more

Lay Down the Law to Keep the Trolls at Bay

Image of a bridge, with a sign underneath that reads "No Trolls" -- Digital Echidna's "How to Deal with Internet Trolls" blog.

Common courtesy is not always that common – especially when it comes to Internet discourse.

While some so-called trolls enjoy…Read more

Finding Your Inner Spoonman

Image of Montreal skyline, with Spoonman - Est. 1996 emblazoned above it.

Who is Cyrille Estève?

While I will introduce him to you in this post, more importantly I want to encourage you to find your own inner Cyrille – whether you’re…Read more

The Value of Klout -- Digital Echidna Head2Head

Graphic representation of Jay Menard and Brian Blatnicki in a Street Fighter-like pose.

At Digital Echidna, we all work together – with our clients – to find the best business solutions for their particular needs. There is no one-size-fits-all approach that…Read more

Voices Carry - How Personal Should Your Business Get?

Thanks to our always-connected North American business environment, our personal lives often include business – but how often should your business get personal?

…Read more

Passionate Neutrality -- Biz Writing at its Finest

Passonate neutrality image for blog post -- an open book, with a Dungeons & Dragons-styled "class" definition

It’s a fine line between telling a story and being a shill – and, for business writers and media-types alike, I define that line using the following term: Passionate…Read more