More Messaging Lessons from the Fringes

Word of mouth is incredibly powerful. And with the importance of social media in our lives, it's essential to your success that those words are the right ones.

A…Read more

You Can Hit a Home Run Even with Your Most Venomous Critic

It is the iconic Canadian band Sloan that sings, "It's not the band I hate, it's their fans." I was reminded of that line this weekend attending a Toronto Blue Jays' game…Read more

Nothing Trendy About Quality, Customer-Focused Content

Here's the thing about trends -- they tend to fizzle out. So instead of trying to catch a wave of popularity, businesses should focus on providing their users with content…Read more

Clever and Cool Does Not Exclude Cautious

The social media environment can be a tricky one to navigate for businesses. After all, you don't want to simply be seen as shoving your brand down people's throat. You…Read more

Three Social Trends; Three Valuable Lessons

OK, we are officially in 2017 now, but it still feels right to look back on the 2016 that was and continue our review of the past year -- and the lessons we can learn from…Read more

Language Matters - 2016 in Review

In my mind, there were two major communications themes that highlighted (or lowlighted, as the case may be) 2016: one, we saw battle lines being drawn over what's been…Read more

Looking Back to Look Forward

We're just under three weeks away from ringing in the New Year. With the holidays approaching, this is the perfect time to reflect upon the year that passed.

It's…Read more

Execution at dawn photos only serve to kill interest, excitement

It goes without saying, but content that's complemented with visuals can dramatically improve its look and feel, not to mention …Read more

Full Disclosure: Integrity in Writing

Content can be great. Context will always make it better.

I've been in this game a while and one of the biggest questions that businesses, politicians,…Read more

Should You Be on Twitter? Absolutely Yes and Maybe No

Should your business be on Twitter? Well the answer is simple. Absolutely Yes. And Possibly No.

It all depends  on what you're looking to get out of it.

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Facebook's New Way to 'See' Photos for the Blind, Visually Impaired

Facebook offers its users a window into the worlds of their friends, families, and colleagues. However, for visually impaired and blind users, that window is frequently…Read more

The Cautionary Tale of Boaty McBoatface

If you've ever been on a large boat, you know that they're impressive wonders of technology. They can move impressively fast and they can carry a lot of weight. The one…Read more