Putting Accessible Images in Focus

It’s tempting. I get it. Posting a photo to your social media, it would just be so easy to upload and click -- with the obligatory sarcastic comment or attempt at wit…Read more

Tips to Ensure Your Advertising (or Campaign) Sign Doesn’t Effectively Say “Stop”

It’s election season in our hometown of London, ON -- actually, it’s been election season since May 9th (we just seem to go from one [provincial] to…Read more

THIS >>> Or How to Guarantee I'll Never Interact with Your Content

Content, connections, commerce (where have I heard that before?) -- those are the three Cs of social media…Read more

Accessibility Awareness is Great, But Action Makes it Matter

Awareness is great, but without action it does little. Today marks the seventh Global Accessibility Awareness Day. And while…Read more

How To Optimize Your Website Speed For Mobile: Google Speed Update Is Coming

It’s now been a few months since Google announced that, as of this…Read more

Fake the Social Media Funk and Your Digital Nose’ll Grow

It was Bootsy Collins, in the Pinocchio Theory, who said, “Don’t fake the funk or your nose’ll grow.” This doesn’t just apply to P-Funk Mythology, but on-…Read more

Reviewing, Reporting, Communications - Six Foundational Items that Transcend All

A few weeks ago, I had the honour of teaching a class at Western's Faculty of Information & Media Studies. The instructor, Dan Brown, is a friend of mine and teaches a…Read more

Let’s Talk About How Two Steps Can Start Positive Momentum

Today, we’re inviting you to not only put your best foot forward in supporting mental health initiatives, but also to take that next step and continue our…Read more

There's No Such Thing as a Brand Journalist, But You Can Use Journalism to Tell Your Story

The Holy Grail for any company, when it comes to promotion, is positive earned media -- getting your story out to the masses, through a neutral third-party, that presents…Read more

Hit the Ground Running with No Missteps: Online Communications Takeaways from 2017

We’re 10 days into 2018 and hopefully everyone’s hit the ground running. But while it’s great to look ahead, it’s important to look back on the year that…Read more

Don't Cry Beige to Meet an Artificial Content Schedule

What do you do when you have nothing to say? And how do you align that reality with all the (often conflicting) advice about how frequently and when you should post to…Read more

The Right Way to Give? That's Up to You

When it comes to charities and promotion, how much is too much? What, as an individual or a business should you do? And where is the line between self-…Read more