We’re 10 days into 2018 and hopefully everyone’s hit the ground running. But while it’s great to look ahead, it’s important to look back on the year that…Read more

What do you do when you have nothing to say? And how do you align that reality with all the (often conflicting) advice about how frequently and when you should post to…Read more

When it comes to charities and promotion, how much is too much? What, as an individual or a business should you do? And where is the line between self-…Read more

We often talk about how businesses should respond to customers online. We talk about establishing action plans, response protocols, and single-points of contact. We talk…Read more

It was a beautiful, sunny weekend here in London, ON. The perfect kind of weekend to go strolling in a park and maybe listen to a little music. Fortunately, the…Read more

Word of mouth is incredibly powerful. And with the importance of social media in our lives, it's essential to your success that those words are the right ones.

A…Read more

It is the iconic Canadian band Sloan that sings, "It's not the band I hate, it's their fans." I was reminded of that line this weekend attending a Toronto Blue Jays' game…Read more

Here's the thing about trends -- they tend to fizzle out. So instead of trying to catch a wave of popularity, businesses should focus on providing their users with content…Read more

The social media environment can be a tricky one to navigate for businesses. After all, you don't want to simply be seen as shoving your brand down people's throat. You…Read more

OK, we are officially in 2017 now, but it still feels right to look back on the 2016 that was and continue our review of the past year -- and the lessons we can learn from…Read more

In my mind, there were two major communications themes that highlighted (or lowlighted, as the case may be) 2016: one, we saw battle lines being drawn over what's been…Read more

We're just under three weeks away from ringing in the New Year. With the holidays approaching, this is the perfect time to reflect upon the year that passed.

It's…Read more