Managing a message, integrating systems, and delivering the right content to the right audience is a challenging endeavour -- especially for those at the helm of…Read more
I was lucky enough to attend the Digital Creative 519 conference, organized by LEDC and held at Museum London the other week. The new (to me!) meeting space at…Read more
If you’re a brand that’s going to jump on a bandwagon, make sure it’s going to take your customers where they expect to go.
I subscribe to a national…Read more
For most people, spontaneity isn’t a big motivator to purchase something. Sure, there are impulse buys here and there (there’s a reason why gum and…Read more
We know that personalization is the future of the digital economy. More and more items are becoming “smart” and the goal of any content creator -- from…Read more
So... remember this experiment? Where I tilted at the virtual windmill that is…Read more