No Smoke-and-Mirrors! Acquia Lands on the Gartner Magic Quadrant for Sixth Consecutive Year

Managing a message, integrating systems, and delivering the right content to the right audience is a challenging endeavour -- especially for those at the helm of…Read more

Eight Ways to Implement Site Personalization

Concierges are highly skilled people who can add real value to your life by taking care of some essential and time-consuming tasks for you. In the same way a…Read more

Deloitte’s TMT Predictions: Smart Speakers, Machine Learning, 5G

I was lucky enough to attend the Digital Creative 519 conference, organized by LEDC and held at Museum London the other week. The new (to me!) meeting space at…Read more

If You’re Going to Hitch the Corporate Bandwagon, Make Sure It Goes to the Right Place

If you’re a brand that’s going to jump on a bandwagon, make sure it’s going to take your customers where they expect to go.

I subscribe to a national…Read more

User Journeys are Taking Off: “Plane” Thoughts on Personalization’s Future

For most people, spontaneity isn’t a big motivator to purchase something. Sure, there are impulse buys here and there (there’s a reason why gum and…Read more

The Good, the Bad, and The Ugly of Personalization

We know that personalization is the future of the digital economy. More and more items are becoming “smart” and the goal of any content creator -- from…Read more

The Power of Personalization

The ultimate goal for any company, whether you’re talking online or off, is to provide a user with an experience that completely aligns with their wants,…Read more

Is a Bird in the Hand Worth Burning the Bush? The Real Cost of Aggressive Communication

So... remember this experiment? Where I tilted at the virtual windmill that is…Read more