When the Well Runs Dry -- How to Start a Regular Flow of Quality Content

A keyboard that features a key that reads Digital Marketing

Sometimes the words don't flow. So, if you're responsible for a corporate blog or social feed, what do you do when the creative well temporarily runs dry?

This…Read more

Do Your Engagements Ring Hollow?

A wheel of cheese, with the text, "Share if you like cheese" symbolizing the ineffective and empty engagements that some companies use.

Sometimes we use words with the best intentions but those words can lose their power and their meaning through neglect.

Whether you're talking about business or…Read more

Lessons From Waverley Retirees' Conquering of New Media

An image of a director's chair and reel-to-reel camera, with Waverley Mansion written on the seat-back.

The "G"-Unit are at it again. No, not the Queens-based hip-hop crew, but rather the geriatric dancers in London's Waverley retirement residence who have hit the Web with a…Read more

Digital Echidna Job Posting -- Intermediate/Junior Web Developer

An image of Digital Echidna's office, used as a TV news ticker-style imagery.

If you're interested in joining the Digital Echidna team, we are currently looking for an Intermediate/Junior Web Developer. Please refer to the following for more…Read more

The Perils of (Mis)Communication

An image of a steak, with flies buzzing about it, referencing some marketers' penchant for selling the sizzle when the steak -- the product -- is rancid.

Why do many customers have an inherent distrust of companies? Why do they look at public relations and marketing efforts through a jaundiced eye? Because far too many…Read more

Everything Old is Marketed as New Again

An image of two cans tied together with a piece of string, representing a rudimentary communications device.

Music, fashion, fad diets – and marketing strategies -- they all come around over and over again.

With students returning to school this week, it's intriguing to…Read more

The Who is Only a Small Part. What Really Matters

A blackboard with lines and text showing the flow of content strategy.

Metrics and measurables are always important – especially in the world of business communication. But in hunting high and low for that magic bullet, we tend to overlook…Read more

Faking Twitter? Like Eating a Bad Burrito Nothing Good Ever Comes from It

An image of a bird sitting on a burrito, showing how Chipotle's fake Twitter hack has eaten away at the brand's credibility.

Are you thinking of acting like Chipotle’s social team? Then you run the risk of unwrapping a whole lot of trouble for your business. After all, faking social content is a…Read more

Kekkou Desu Mr. Roboto - The Perils Of Content Automation

An image of the robot face from Styx's Mr. Roboto video, in support of a blog post on the dangers of relying on automation.

One of the goals of any social media/communications strategy is to actively and rapidly engage with your customer base when they reach out to you. But the metrics you need…Read more

Is it Really Possible to Laugh Your Way to the Bank? Humour, Virality, and Business

A graphic representation of the Seinfeld set for a blog post focusing on humour, virality, and business communication.

Humour can be a powerful branding weapon when wielded appropriately. Generally when used as quick, dagger-like strikes designed to pierce the social Zeitgeist, it can…Read more

Your Tweets - Who Can Can See What

Image of a Magic ball with hands around it

Today's post and the accompanying downloadable graphic are inspired by a question I tend to get often - I don't understand who can see my tweets.

…Read more

Are You a Social Media Mosquito? Your Voice May be Bugging Your Customers

A picture of a rocking chair on a porch in support of the "Are You a Social Media Mosquito?" blog post.

There’s a device known as 'The Mosquito' that’s used outside of businesses. It's designed to emit a high-frequency sound that only youth can hear and is intended to keep…Read more