You’ve likely heard the saying, “a picture is worth a thousand words.”

It’s a saying that sends writers into internal Linda-Blair-esque, head-spinning, rage. Some…Read more

“Print advertising is dead,” or “buying print ads is like throwing your money away," – they’re just a few of the statement that I often hear in my little corner of the…Read more

It’s easy to share good news. Everyone loves to say it and you know it’s generally going to be well received. But how you, as a business, handle bad news is the true test…Read more

That ultimate goal of any business is to have customers use its product and/or services! Without customers you have no business. And if you have too many unsatisfied…Read more

There are three words that make business writers cringe. More than “Can you spin this to make it…Read more

Your window of opportunity to attract your customers is brief, so it's not smart business clouding that window to your message with empty words. The best way to fix it? Do…Read more

Yesterday, I discussed my top five negative trends in…Read more

To quote Ferris Bueller, “Life moves pretty fast. If you don’t stop and look around once in a while, you could miss it.”

Now, I’m sure John Hughes wasn’t predicting…Read more

People got it wrong about this whole Mayan Calendar thing. It was never an apocalyptic vision of the future. Rather, the end of that calendar signifies the dawning of a…Read more

Nostradamus? The Mayans? Carnac the Magnificent? Wiarton Willie? All fine prognosticators in their own right, but all pale in comparison to the most prescient of them all…Read more

It’s the bane of every social networker’s existence – how do you accurately define the return on investment for your social media activities?

Business loves its…Read more

So you’ve looked at your business and have determined that it’s time to build or update your digital presence. It’s safe to say that you’re over half-way to a successful…Read more