Thanks to our always-connected North American business environment, our personal lives often include business – but how often should your business get personal?

…Read more

It’s a fine line between telling a story and being a shill – and, for business writers and media-types alike, I define that line using the following term: Passionate…Read more

Over the years, I’ve had the opportunity to work with companies that were frustrated with the lack of interaction they were getting from their marketing efforts. They…Read more

There's an old adage that states one should never discuss religion, politics, or money in polite company. But does it -- and should it -- still hold true in today’s social…Read more

When it comes to developing content for your business’ Web site, does sex matter to you? Should it?

Only if you believe the hype.

Before I go any further, I…Read more

When it comes to truly embracing the COPE ideal, the devil truly is in the details. And by changing your perspective of content from being one monolithic block to a…Read more

Last week, I gave you the intro…Read more

There’s one question people invariably ask when it comes to copy: “How long should I write?” You can ask a hundred different people and you’ll likely get 100 different…Read more

From a business point of view, it’s always smart to avoid using terms and phrases that could offend a portion of your customer base -- regardless of how you feel…Read more

Recently, a friend and colleague of mine who works in public relations and social media south of the border posed a question: Do you still blog?

It's a very…Read more

I’d like to take you back a few years. Young Jay was sitting in the family’s living room, half-paying attention to the evening news that my parents were watching. The…Read more

You may spend tens of thousands of dollars on advertising; you may have directors or managers of communications and marketing; you spend for premium TV ads or sponsor…Read more