Probably one of the most debated topics I've witnessed about Social Media is automation.  Try sending out a tweet or status update and its likely you’ll be pulled into…Read more

We’ve rounded the turn and are heading towards the home stretch now! We’ve identified…Read more

Let's be honest, before getting started with anything you need a plan - and with Facebook it's no different.

Too often, I've seen businesses pointlessly posting on…Read more

You may not want to play the game, but when it comes to your business and the Web, you should at least be aware that the 'game' exists. After all, even if you're not…Read more

So we’ve addressed who your customers actually are; and we’ve discussed who you are. Now the key question becomes, What Do You Want?

More business. OK. Easy…Read more

In Digital U 101 we discussed how businesses need to be clear…Read more

So you’re ready to take that virtual leap and put a concerted effort into your on-line branding. With a myriad of options and platforms available to you, it can be…Read more

There are two words you’ll never, ever hear me use in discussing what I do: spin and wordsmith.

I know some people wear these labels with pride -- and more power to…Read more

In business and in politics, emergencies can flare up that require immediate response – but not all equal responses are created equally.

Yesterday’s faux pas or…Read more

Which are you more likely to read? ‘Frankenstorm’ forecast for East…Read more

Certainly you've heard someone along the way mention an association between influence and popularity, but trust me, popularity is not influence!

Below, I will…Read more

Earlier I wrote about how important it is to be honest in the way that you present…Read more