The "G"-Unit are at it again. No, not the Queens-based hip-hop crew, but rather the geriatric dancers in London's Waverley retirement residence who have hit the Web with a…Read more

Recently a site that I've long respected posted a question on one of its social media channels. They asked a simple question, "How do you define content marketing?" Sadly…Read more

It's a cultural lesson that resonates with business – when it comes to building a successful story, focus on the people.

We recently participated in the…Read more

Why do many customers have an inherent distrust of companies? Why do they look at public relations and marketing efforts through a jaundiced eye? Because far too many…Read more

You can't be seen a 'thought leader' if you spend all your time serving as a window to someone else's words.

On Monday, I talked about the need for medical centres…Read more

Healthcare providers are increasingly expected to satisfy people's desire for quick and easy access to information – but in filling that prescription for news, there are a…Read more

Music, fashion, fad diets – and marketing strategies -- they all come around over and over again.

With students returning to school this week, it's intriguing to…Read more

Metrics and measurables are always important – especially in the world of business communication. But in hunting high and low for that magic bullet, we tend to overlook…Read more

Advertising, building a Web site, coming up with branding standards – pretty much everything you do on-line and off is designed to convince people to buy your products,…Read more

As any angler worth his or her salt knows, if you’re not using the right bait and equipment, it’s far more difficult to catch fish. And, when it comes to your business…Read more

The newsletter: it can be management’s Nirvana and a communicator’s nightmare. But with a little planning, understanding, and talent, you can create newsletters that…Read more

It’s a common refrain amongst businesses as they grow: departments become siloed; co-workers who were at one time intimately aware of all business efforts now feel…Read more