Growing Your Business by Acting Small I -- External

An image of a young echidna in a suit sharing insight with a big-business, older echidna.

Want to better connect with your customers? Solve challenges for your business? Create an environment for generating outstanding ideas? Whether you’re a company of three…Read more

Is it Really Possible to Laugh Your Way to the Bank? Humour, Virality, and Business

A graphic representation of the Seinfeld set for a blog post focusing on humour, virality, and business communication.

Humour can be a powerful branding weapon when wielded appropriately. Generally when used as quick, dagger-like strikes designed to pierce the social Zeitgeist, it can…Read more

Don’t Just Consider the Source; Be Considerate As a Source

An image of a wolf in sheep's clothing, used in conjunction with a Consider the Source blog.

We live in an amazing time where our ability to access information is limited only by our time and inclination. But we also live in a time where it’s more important than…Read more

Can’t See Forest for the Blog? Plant Evergreen Content

Some things are just so nice you have to use them twice…

Or three times, or more.

Let me not just run the risk of repeating myself – let me actively …Read more

Are You a Social Media Mosquito? Your Voice May be Bugging Your Customers

A picture of a rocking chair on a porch in support of the "Are You a Social Media Mosquito?" blog post.

There’s a device known as 'The Mosquito' that’s used outside of businesses. It's designed to emit a high-frequency sound that only youth can hear and is intended to keep…Read more

Facebook No Teenland? So? Go Where Your Customers Are

Image of a laptop with Facebook on the screen, in a closet, covered with cobwebs for Facebook No Teenland? A Lesson in Going Where Your Customers Are

A few days ago, a colleague of mine – our project-manager extraordinaire – Erin Brinen shared a link to an infographic that asked, “…Read more

Finding Your Inner Spoonman

Image of Montreal skyline, with Spoonman - Est. 1996 emblazoned above it.

Who is Cyrille Estève?

While I will introduce him to you in this post, more importantly I want to encourage you to find your own inner Cyrille – whether you’re…Read more

Passionate Neutrality -- Biz Writing at its Finest

Passonate neutrality image for blog post -- an open book, with a Dungeons & Dragons-styled "class" definition

It’s a fine line between telling a story and being a shill – and, for business writers and media-types alike, I define that line using the following term: Passionate…Read more

Ask and You Shall Receive

Over the years, I’ve had the opportunity to work with companies that were frustrated with the lack of interaction they were getting from their marketing efforts. They…Read more

Language Matters -- Who the F*** Do You Think You Are?

If you only know my from my written communications, you may not know that I have a tendency to be a bit blue in my language choices amongst friends and colleagues.

…Read more

Let’s Talk About Sex, Baby

When it comes to developing content for your business’ Web site, does sex matter to you? Should it?

Only if you believe the hype.

Before I go any further, I…Read more

COPE-ing with Copy 301: The Devil’s in the Details

When it comes to truly embracing the COPE ideal, the devil truly is in the details. And by changing your perspective of content from being one monolithic block to a…Read more