Where Can You Find Success? Just "READ"
While nobody knows your business better than yourself, exclusively looking inwards can restrict your ability to grow.
A couple of Echidnas were at…Read more
What’s the Right Marketing Vehicle? Only You Can Tell
It can be frustrating for business owners looking for information about how best to use their limited resources. Every week, you'll find a new article touting the "next…Read more
The Book on Change – Ensure Your Content Represents You Today
Too often we treat our websites like storefront signs – long-term representations of who we are, updated only periodically. But are you really what your message says you…Read more
Be Honest, Not Trendy, with Your Word Choices
By now you may have heard or read about the latest additions to the Merriam-Webster's…Read more
Can Business Be Humble and Promotional at the Same Time?
True humility is hard to find these days. But when you find a package that combines talent, intelligence, and performance, but is actually wrapped up in honest-to-goodness…Read more
Ask Echidna: Delivering Bad News
From the Ask Echidna mailbag we received this question from Ben A., "Is there a good way to deliver bad news in business?"
It's an important question because 99…Read more
Only “You” Can Cut Through Advertising Clutter
When it comes to cutting through the clutter, the savvy business knows that only "you" matter.
To start with, let me reiterate the fact that I really hate the term…Read more
Catchy Copy? It's a Numbers Game
This blog is by no means political, but it can be inspired by politics. Why? Because at its root successful politics is about communicating a message to the electorate.…Read more
Twitter’s Pinocchio Theory
The truth about how to build success with your social efforts is right under your nose. But if you ignore the Pinocchio Theory, it can be difficult to see.
No,…Read more
When the Well Runs Dry -- How to Start a Regular Flow of Quality Content
Sometimes the words don't flow. So, if you're responsible for a corporate blog or social feed, what do you do when the creative well temporarily runs dry?
This…Read more
Do Your Engagements Ring Hollow?
Sometimes we use words with the best intentions but those words can lose their power and their meaning through neglect.
Whether you're talking about business or…Read more