Where Can You Find Success? Just "READ"

While nobody knows your business better than yourself, exclusively looking inwards can restrict your ability to grow.

A couple of Echidnas were at…Read more

What’s the Right Marketing Vehicle? Only You Can Tell

It can be frustrating for business owners looking for information about how best to use their limited resources. Every week, you'll find a new article touting the "next…Read more

The Book on Change – Ensure Your Content Represents You Today

Too often we treat our websites like storefront signs – long-term representations of who we are, updated only periodically. But are you really what your message says you…Read more

Be Honest, Not Trendy, with Your Word Choices

By now you may have heard or read about the latest additions to the Merriam-Webster's…Read more

Can Business Be Humble and Promotional at the Same Time?

True humility is hard to find these days. But when you find a package that combines talent, intelligence, and performance, but is actually wrapped up in honest-to-goodness…Read more

Ask Echidna: Delivering Bad News

From the Ask Echidna mailbag we received this question from Ben A., "Is there a good way to deliver bad news in business?"

It's an important question because 99…Read more

Only “You” Can Cut Through Advertising Clutter

When it comes to cutting through the clutter, the savvy business knows that only "you" matter.

To start with, let me reiterate the fact that I really hate the term…Read more

Catchy Copy? It's a Numbers Game

This blog is by no means political, but it can be inspired by politics. Why? Because at its root successful politics is about communicating a message to the electorate.…Read more

Twitter’s Pinocchio Theory

The truth about how to build success with your social efforts is right under your nose. But if you ignore the Pinocchio Theory, it can be difficult to see.

No,…Read more

When the Well Runs Dry -- How to Start a Regular Flow of Quality Content

Sometimes the words don't flow. So, if you're responsible for a corporate blog or social feed, what do you do when the creative well temporarily runs dry?

This…Read more

Do Your Engagements Ring Hollow?

Sometimes we use words with the best intentions but those words can lose their power and their meaning through neglect.

Whether you're talking about business or…Read more