Sage Social Business Advice from an 11-Year-Old

An image of a TV with the title text, "Four Simple Rules for Not Embarrassing My Pre-Teen Daughter."

My daughter and I are both at a wonderful age: she's at the age where I still matter, I'm one of her heroes, and all that fun stuff.

And I'm at the age where I can…Read more

Golfer Shows Bad Form in Swinging at Trolls

A picture of an angry man at a keyboard, staring at a computer monitor.

It's hard to keep a stiff upper lip when inside you're ready to snarl and snap. But for businesses dealing with legitimate trolls, it's…Read more

Kekkou Desu Mr. Roboto - The Perils Of Content Automation

An image of the robot face from Styx's Mr. Roboto video, in support of a blog post on the dangers of relying on automation.

One of the goals of any social media/communications strategy is to actively and rapidly engage with your customer base when they reach out to you. But the metrics you need…Read more

Don’t Just Consider the Source; Be Considerate As a Source

An image of a wolf in sheep's clothing, used in conjunction with a Consider the Source blog.

We live in an amazing time where our ability to access information is limited only by our time and inclination. But we also live in a time where it’s more important than…Read more

Lay Down the Law to Keep the Trolls at Bay

Image of a bridge, with a sign underneath that reads "No Trolls" -- Digital Echidna's "How to Deal with Internet Trolls" blog.

Common courtesy is not always that common – especially when it comes to Internet discourse.

While some so-called trolls enjoy…Read more

Voices Carry - How Personal Should Your Business Get?

Thanks to our always-connected North American business environment, our personal lives often include business – but how often should your business get personal?

…Read more

Language Matters -- Who the F*** Do You Think You Are?

If you only know my from my written communications, you may not know that I have a tendency to be a bit blue in my language choices amongst friends and colleagues.

…Read more

The Business of Politics and Religion: Is it Taboo?

There's an old adage that states one should never discuss religion, politics, or money in polite company. But does it -- and should it -- still hold true in today’s social…Read more

Are You There, Blog? It’s Me, Corporate

Recently, a friend and colleague of mine who works in public relations and social media south of the border posed a question: Do you still blog?

It's a very…Read more

Anti-Social? Your Actions May Say You Are

You may spend tens of thousands of dollars on advertising; you may have directors or managers of communications and marketing; you spend for premium TV ads or sponsor…Read more

Don't Want to Play? Fine, But Be Aware of the Game

You may not want to play the game, but when it comes to your business and the Web, you should at least be aware that the 'game' exists. After all, even if you're not…Read more

Why Do Consumers Take To Social Media to Voice Their Problems?

If you're a Business you may be surprised to hear that it’s not just about solving an issue, it’s more about if your business is living up to its messaging, fulfilling…Read more