Generating Content Ideas Should Never Be Random

Fake it 'til you make it? It's debatable as to whether or not it works. But when it comes to creating content that resonates, it's better to wait for inspiration than to…Read more

Not So Black and White - Or Black and Blue or White and Gold

Is it blue and black or is it white and gold? The answer doesn't matter; the fact that the question exists at all is fascinating and something to keep in mind with your…Read more

Reimer's Campaign a Net Gain for Social Networks

I may be a business owner, but I'm still human. And the immediacy (and relative anonymity) of social media can make it easy for a quick thought, an "I thought it was funny…Read more

Why the Sky is Not Falling on Social Media Marketing - But Hopefully a New Day is Dawning

Every once in a while we get a "Chicken Little" social media article about digital marketing and it's impending demise. While it's not true that the sky is falling,…Read more

Opportunity Doesn't Always Knock, Sometimes You Have to Listen and Go Towards It

Sometimes the most valuable conversations about your business don't even involve you. If you're not aware about how to effectively eavesdrop on these discussions, you may…Read more

What’s the Right Marketing Vehicle? Only You Can Tell

It can be frustrating for business owners looking for information about how best to use their limited resources. Every week, you'll find a new article touting the "next…Read more

Home Page Not Dead, But It Can Suffer from Drive-Bys

The Home Page may not be dead – but it's certainly suffering from drive-bys.

A few weeks ago, the New York Times' innovation report came out stating that Times'…Read more

Digital Echidna is Proud to be a Part of the MasterCard Memorial Cup Social Media Team

We have a whole lot of future superstars in this city this week. And with all the action both on and off the ice, it can be tough to keep up.

But while the Val D'…Read more

Ghost Writing Must Be Invisible so the Message or the Brand Can Clearly Pass Through

You've likely seen those movies where a ghost or a spirit enters into a living person, and all of the sudden that person changes – they act awkwardly and behave oddly. It'…Read more

2014 – The Year that Will Be

Over the past week or so, we've looked back fondly at the year that was in 2013. We wrapped up the year discussing…Read more

2013 -- Social Success Stories

They say good things come in threes. After our first two end-of-the-year posts (Friday's post on…Read more

Trolling Through the Muck Can Lead to Business Gold

Sometimes you have to sift through the muck to find that nugget of gold. So before you outright dismiss someone as a quote-unquote troll, you may want to dig a little…Read more