My Christmas Wish List

It’s Christmas time and even though the thought of writing a wish list hasn't crossed my mind in years, this time around I decided I would. But this isn't the list you might… Read more

Caring or Opportunism? How to Do the Right Thing

There’s a fine line between genuine sympathy and the perception of opportunism. Even if your heart is in the right place, public opinion can become reality very quickly.… Read more

How Rick Springfield Predicted the Future of Internet Commerce in the Year 1983

Nostradamus? The Mayans? Carnac the Magnificent? Wiarton Willie? All fine prognosticators in their own right, but all pale in comparison to the most prescient of them all: a… Read more

These "Likes" Weren't Earned -- They Were Forced!

Image of a street detour sign with a "Please Like to Continue" sign and a "Do not Enter" sign

More and more agencies are spending time consulting and developing for Facebook -- it’s where consumers are, so it’s where our clients should be. There are plenty of… Read more

Why It’s Time to Invite Social to the Corporate Party

It’s the bane of every social networker’s existence – how do you accurately define the return on investment for your social media activities? Business loves its acronyms: ROI… Read more

E-Mail and RSS: Two Ways to Get Your Message Out By Going Old(er) School

You know that you’ve got great content that your customers – both existing and potential – are going to love; you know that there’s a market out there that would appreciate… Read more

Digital U for a Digital You 501 -- What's Next?

So you’ve looked at your business and have determined that it’s time to build or update your digital presence. It’s safe to say that you’re over half-way to a successful… Read more

Is Social Media Automation Good For Business?

Probably one of the most debated topics I've witnessed about Social Media is automation.  Try sending out a tweet or status update and its likely you’ll be pulled into… Read more

Digital U for a Digital You 401 -- Know Your Limits

We’ve rounded the turn and are heading towards the home stretch now! We’ve identified who your customers actually are; we’ve determined who you actually are, and earlier this… Read more

Digital U for a Digital You 301 – What Do You Want?

So we’ve addressed who your customers actually are; and we’ve discussed who you are. Now the key question becomes, What Do You Want? More business. OK. Easy question, post… Read more

Do You Have a Facebook Plan?

Let's be honest, before getting started with anything you need a plan - and with Facebook it's no different. Too often, I've seen businesses pointlessly posting on their Page… Read more

Don't Want to Play? Fine, But Be Aware of the Game

You may not want to play the game, but when it comes to your business and the Web, you should at least be aware that the 'game' exists. After all, even if you're not playing… Read more