We should do lots of things. But what we can actually do with the resources available to us -- that's what we need to focus on, and that's where we're…Read more

Does a document have to be weighty to carry weight? Does the more syllables used in a word add more gravitas to the statement? Or is an abundance of business speak only…Read more

In a recent blog post, I discussed how CAPTCHA…Read more

When it comes to marketing content or trying to draw attention to your company or product, many lament that there are no original ideas left. First, that's not true. And,…Read more

Following Jay's post, I've been thinking a lot about what "sign posts" I…Read more

Lessons one through 131: know your market.

I'm sure you've been inundated with Target-related news and analysis. Everyone and their uncle is champing at the bit to…Read more

As much as it irks public relations types, you can't control the story. And the tighter you squeeze, the more slips out between your fingers. No matter what size of…Read more

I love this line from the Wikipedia entry on the Giant Panda…Read more

Volume does not always equal value. And when it comes to soliciting both internal and external feedback, it's important to realize that the greatest veins can be struck in…Read more

Earlier today, one of my favourite sites, Ragan's PR Daily, posted a piece entitled 10 common …Read more

The NHL season gets underway tonight and many of us at Digital Echidna are fans. There are those who don't get the appeal of sports; some think it's mindless drivel;…Read more

Sometimes the most valuable conversations about your business don't even involve you. If you're not aware about how to effectively eavesdrop on these discussions, you may…Read more