Website search – the little box that is mightier than you think. Without realizing it, you probably find most of your content from a website search. And you’re…Read more

It’s now been a few months since Google announced that, as of this…Read more

It's also important to watch your p's and q's -- and every other letter in the alphabet -- especially when you're making a request. Because, when it comes to trying to get…Read more

When it comes to marketing content or trying to draw attention to your company or product, many lament that there are no original ideas left. First, that's not true. And,…Read more

Sometimes the most valuable conversations about your business don't even involve you. If you're not aware about how to effectively eavesdrop on these discussions, you may…Read more

It can be frustrating for business owners looking for information about how best to use their limited resources. Every week, you'll find a new article touting the "next…Read more

Why do many customers have an inherent distrust of companies? Why do they look at public relations and marketing efforts through a jaundiced eye? Because far too many…Read more

As any angler worth his or her salt knows, if you’re not using the right bait and equipment, it’s far more difficult to catch fish. And, when it comes to your business…Read more

At Digital Echidna, we all work together – with our clients – to find the best business solutions for their particular needs. There is no one-size-fits-all approach that…Read more

I’d like to take you back a few years. Young Jay was sitting in the family’s living room, half-paying attention to the evening news that my parents were watching. The…Read more

If you’re a charitable or not-for-profit organization interested in improving your online marketing strategy, listen up, because Google Grants could work for you!

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Relationship Marketing is defined as “a marketing practice that recognizes the long term value of…Read more