Going Social at the 2014 MasterCard Memorial Cup - How We Did It and What We Learned

Eight high-pressure hockey games, over 60 complementary events, and thousands of visitors, fans, and locals down to soak up the atmosphere of a 10-day celebration of our…Read more

An Introduction to Sarah, Echidna's Accessibility Consultant

My colleague Jay Menard has written several great posts on…Read more

Be Honest, Not Trendy, with Your Word Choices

By now you may have heard or read about the latest additions to the Merriam-Webster's…Read more

Contextualizing Screams - Using Photo, Video, and Text to Share Your Business Passion

Sometimes, in business, the best way to express yourself isn't through words, but through a 'scream.'

My music tastes run in cycles. Currently, I'm firmly in the…Read more

Ghost Writing Must Be Invisible so the Message or the Brand Can Clearly Pass Through

You've likely seen those movies where a ghost or a spirit enters into a living person, and all of the sudden that person changes – they act awkwardly and behave oddly. It'…Read more

Ask Echidna: Delivering Bad News

From the Ask Echidna mailbag we received this question from Ben A., "Is there a good way to deliver bad news in business?"

It's an important question because 99…Read more

Keep it Simple, Not Stupid. Writing Copy for the Masses – and for Maximum Effect

Whether you're writing for the Web, posting on your company's social networks, or creating internal newsletters or documentation, the old KISS philosophy is a good place…Read more

It’s OK to Live – Social Media is By, For, and About People

When you're moving at the speed of business, it's OK to pull over and take a few minutes to enjoy the scenery. We all need to remember, if I may paraphrase detective…Read more

Only “You” Can Cut Through Advertising Clutter

When it comes to cutting through the clutter, the savvy business knows that only "you" matter.

To start with, let me reiterate the fact that I really hate the term…Read more

Catchy Copy? It's a Numbers Game

This blog is by no means political, but it can be inspired by politics. Why? Because at its root successful politics is about communicating a message to the electorate.…Read more

2014 – The Year that Will Be

Over the past week or so, we've looked back fondly at the year that was in 2013. We wrapped up the year discussing…Read more

2013 – Communications Breakdowns

Last week, we kicked off our 2013 recap with an article titled, "2013…Read more