Here's a mantra of mine that I want to share: Don't count your clicks; make your clicks count.

It's nothing new. I've been saying it for a while. But the challenge…Read more

As much as it irks public relations types, you can't control the story. And the tighter you squeeze, the more slips out between your fingers. No matter what size of…Read more

I love this line from the Wikipedia entry on the Giant Panda…Read more

It's Halloween. A night when all manner of creatures crawl in search of blood to terrorize your neighbourhood.

It's a night when ghouls and ghosts rise from the…Read more

Earlier today, one of my favourite sites, Ragan's PR Daily, posted a piece entitled 10 common …Read more

The message is the most important part of your business communications, but how you deliver it can either amplify it or obscure it.

Yesterday, I attended a mayoral…Read more

While nobody knows your business better than yourself, exclusively looking inwards can restrict your ability to grow.

A couple of Echidnas were at…Read more

It can be frustrating for business owners looking for information about how best to use their limited resources. Every week, you'll find a new article touting the "next…Read more

Too often we treat our websites like storefront signs – long-term representations of who we are, updated only periodically. But are you really what your message says you…Read more

Just how open should open comments be? And at what point does comment become unfair? Since the Internet is extremely Id-focused, there's nothing wrong with adding an…Read more

The great thing about writing is that there's no one perfect way to do it. We all develop our skills and styles. As we progress through our career, we pick up additional…Read more

The Home Page may not be dead – but it's certainly suffering from drive-bys.

A few weeks ago, the New York Times' innovation report came out stating that Times'…Read more